How to get Google Analytics data into Zoho CRM

See how easily you can integrate Google Analytics data, such as Landing Pages and Channel, into Zoho CRM so you can learn which of your marketing channels and campaigns are effective in generating leads, opportunities & customers.

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You're using Google Analytics to know what marketing channels are driving visitors to your website, but are you able to identify which of those marketing channels and campaigns are actually responsible for bringing in the most leads and customers?

If you can't really tell, then you may just be wasting your marketing resources. You won't be able to determine what channels are working and which ones aren't, making it more difficult to know how to meet your goals and grow the business.

Don't fret - there's a solution for that.

What you need to do is to integrate Google Analytics data, such as Landing Page and Channel, into Zoho CRM. By doing so, you'll be able to run reports that can clearly show which campaigns and channels are driving the majority of your leads, customers, and revenue.

Follow the steps below to see how.

What is Attributer?

Attributer is a small, yet efficient script placed that you place on your website.

When a visitor lands on your site, Attributer gathers all the technical information from that session and uses it to determine where the visitor originated from.

Using that data, Attributer then categorizes the visit into a standardized set of marketing channels. A few examples of these are Organic Search, Paid Social, and Paid Search.

Next, Attributer then stores what Channel the user came from as a cookie in the browser used by the visitor. Then when the site visitor submits a lead form, Attributer passes that Channel information into Zoho CRM.

Once you have accurate Channel and Landing Page data inside your CRM, you can then use your existing reporting tools to understand what marketing channels and initiatives are actually driving the leads that convert into customers and revenue.

4 steps for integrating Google Analytics data into Zoho CRM

Using Attributer to get Google Analytics data into Zoho CRM is easy. Here's how to do it in 4 easy steps:

1. Add hidden fields to your forms

Add Hidden fields

To get started integrating Google Analytics data into Zoho CRM, the first thing you need to do is add Hidden Fields to your lead capture forms. Just like the name suggests, Hidden Fields are fields that are technically on your lead capture forms but don't actually show to visitors.

Most tools for building web forms have an option for adding hidden fields, so this part should be pretty easy. Alternatively, if you're utilizing a custom HTML form on your site, you can just add input type="hidden" to the form fields you want to hide.

The hidden fields you want to include are:
- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Landing Page
- Landing Page Group

2. Attributer automatically completes the hidden fields with Google Analytics data

Populate hidden fields

Once your hidden fields are added, Attributer then gets to work completing those hidden fields with Google Analytics data.

Attributer keeps track of where site visitors come from and then when they fill out a lead form on your site and submit it, Attributer automatically populates the hidden fields with data from Google Analytics.

For example, if you were Dropbox and a visitor makes their way to your site from one of your brand campaigns in Paid Search, Attributer fills in the hidden fields in this manner:

Channel = Paid Search
Channel Drilldown 1 = Google
Channel Drildown 2 = Brand Campaign
Channel Drilldown 3 = Dropdox

Aside from the Channel information, Attributer also captures a site visitor's first landing page (i.e. and the first landing page group (i.e. Business).

3. Google Analytics data is passed into Zoho CRM

UTM data sent to CRM

Next, when a site visitor submits a lead form, every bit of landing page data and channel information is passed into your CRM, along with the lead's details (name, email, phone, etc.).

4. Run reports to know what channels are driving leads, customers & revenue

Know channels

With the landing page and channel data in your CRM, you can then run reports using your preferred reporting tool, for example, an existing business intelligence software or the default reporting functionality in Zoho CRM.

With the data provided by Attributer, you would be able to see which of your channels are driving the most leads, the number of Closed Won deals coming from each channel, the conversion rate to Opportunity, and other critical metrics.

What data gets passed into Zoho CRM

For us at Attributer, the top two key elements to attribution are the following:

  • Channel - This shows how visitors landed on your website. Examples: Referral, Paid Social, Paid Search, Organic Search, etc.
  • Landing Page - This shows what content on your website attracted visitors to check you out. Examples: blog, ebooks, features, etc.

In view of this, we developed Attributer so that it gathers all the channel and landing page information you need.

1. Marketing Channel Data

Attributer needs no prompting to capture which channels (Organic Search, Paid Search, Paid Social) your leads come from. It also collects further data on every channel (for instance, it also captures the Keyword, Ad Group, and Campaign for Paid Search).

2. Landing Page Data

Attributer automatically collects the very first page the lead sees upon arrival on your website (for instance, as well as the category of the landing page (i.e. Blog).

This feature helps when you want to view related content as one unit. For example, you'll be able to determine how many leads your blog has generated as a whole, as well as drill-down into the number of leads and customers each of your individual blog posts has brought in.

Wrap up

Attributer is the tool to use if you're looking to get Google Analytics data into Zoho CRM easily. Setting it up is a simple process, and as soon as it's up and operational, you can run detailed reports and create dashboards in Zoho CRM that show you everything from how your ad campaigns are performing to how your SEO efforts are going.

What's more, it costs nothing to get started. Claim your free trial today!

Get Started For Free

It's free to get started with Attributer, and paid plans start at just $49 per month