Get Google Analytics data into Nimble CRM with this free tool

Learn how to integrate Google Analytics data, such as Channel & Landing Pages, into Nimble CRM so you know what marketing channels & campaigns are generating you leads, customers & revenue.

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You're using Google Analytics to know what marketing channels are driving visitors to your website, but are you able to identify which of those marketing channels and campaigns are actually responsible for bringing in the most leads and customers?

If you can't really tell, then you may just be wasting your marketing resources. You won't be able to determine what channels are working and which ones aren't, making it more difficult to know how to meet your goals and grow the business.

Don't fret - there's a solution for that.

What you need to do is to integrate Google Analytics data, such as Landing Page and Channel, into Nimble CRM. By doing so, you'll be able to run reports that can clearly show which campaigns and channels are driving the majority of your leads, customers, and revenue.

Follow the steps below to see how.

What is Attributer?

Basically, Attributer is a piece of code you place on a website.

When site visitors arrive on a page on your website, Attributer takes a look at the technical info from those visits to determine where the users came from. It's the same data that Google Analytics and other web analytics software look at, so you can be assured it's accurate.

Based on this technical data, Attributer then assigns a channel (like Paid Search, Organic Search, Paid Social, etc) to the visit and it stores this information as a cookie in the users' browser.

When the visitor completes a lead form on your site and submits it, Attributer passes the Channel information together with the lead form details into your Nimble CRM account.

Once this data is inside Nimble CRM, you can run reports that show which channels and landing pages drove the most leads, most opportunities, most customers, and most revenue.

4 steps for integrating Google Analytics data into Nimble CRM

Using Attributer to capture UTM parameters in Nimble CRM is easy. Here's how to do it in 4 easy steps:

1. Add hidden fields to your forms

Add Hidden fields

To start integrating Google Analytics data into Nimble CRM, you need to add Hidden Fields to all of the lead capture forms you're using. These hidden fields are:

- Channel
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Landing Page
- Landing Page Group

Form building tools make it easy for users to add hidden fields, so take advantage of this function. If your website uses custom HTML forms, you can simply add to your form fields.

2. Attributer automatically completes the hidden fields with Google Analytics data

Populate hidden fields

Attributer monitors where your visitors are coming from and then when they complete a form on your website, it populates the hidden fields with Google Analytics data.

As an example, if I was Dropbox and a visitor came to my website from my Brand campaigns in Paid Search, it would populate the hidden fields as follows:

Channel = Paid Search
Channel Drilldown 1 = Google
Channel Drildown 2 = Brand Campaign
Channel Drilldown 3 = Dropdox

On top of the values from the UTM parameters, it would also capture the visitors first landing page (I.e. and the first landing page group (I.e. Features)

3. Google Analytics data is passed into Nimble CRM

UTM data sent to CRM

Next, when a site visitor submits a lead form, every bit of landing page data and channel information is passed into your CRM, along with the lead's details (name, email, phone, etc.).

4. Run reports to know what channels are driving leads, customers & revenue

Know channels

What happens now that you've got the channel and landing data in your CRM? Well, you can now create reports on it using the default reporting tools in Nimble CRM, or in dedicated BI tools such as Chartio, Looker, Mode, etc.

With that data, you should be able to clearly see which of your marketing channels are responsible for most of your conversions, what each channel's conversion rate to opportunity is, the number of Closed Won deals from each channel, and more.

What data gets passed into Nimble CRM

Attributer was created to collect all the information marketers need to be informed of how their efforts are paying off. We believe that there are basically two key elements to attribution.

  • Channel - How exactly did visitors arrive on your website? Is it through Referral, Paid Social, Paid Search, or Organic Search?
  • Landing Page - What specific content on your website was successful in bringing visitors in? Is it a free ebook, a short listicle, or a long-form article?

Here's a closer look at these key elements.

1. Marketing Channel Data

Attributer automatically captures what channel your leads come from (I.e. Paid Search, Paid Social, Organic Search) as well as further detail on each channel (I.e. For Paid Search, it also captures the Campaign, Ad Group, Keyword, etc)

2. Landing Page Data

Attributer automatically collects the very first page the lead sees upon arrival on your website (for instance, as well as the category of the landing page (i.e. Blog).

This feature helps when you want to view related content as one unit. For example, you'll be able to determine how many leads your blog has generated as a whole, as well as drill-down into the number of leads and customers each of your individual blog posts has brought in.

Wrap up

With Attributer on your side, getting Google Analytics data into Nimble CRM has never been easier.

The simple setup process means anyone can soon be creating detailed reports and dashboards in Nimble CRM that show you the performance of everything from your Paid Search campaigns through to your affiliate networks, SEO, content marketing, and more.

What more can you ask for? Try Attributer for free today!

Get Started For Free

It's free to get started with Attributer, and paid plans start at just $49 per month