4 simple steps to capture Google Analytics data in Jotform

Learn how to capture data from Google Analytics, such as Channel and Landing Pages, in Jotform so that you can see which marketing channels are generating leads & customers!

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Google Analytics is a great tool for getting data on how visitors end up at your website. And if you set up Goals properly, you can also get information on which channels have converted to leads.

But imagine if you could see which marketing channels and campaigns are bringing in leads that convert into deals, customers & revenues.

By collecting Google Analytics data in Jotform and passing it through your CRM, you can run reports that show which channels and campaigns are actually generating you customers & revenue, and which one's are just generating visitors that don't convert.

With this information, you can make better decisions regarding your marketing efforts and grow faster.

What is Attributer?

Without getting too technical, Attributer is an algorithm that looks at the technical information about a particular visitor (such as the presence of UTM parameters, the HTTP referrer, etc) to determine where a visitor came from.

Attributer will then put each user into a particular channel category like Paid Search, Organic Search, Paid Social, etc., and save this information in the user’s browser.

Then when a user completes a lead form on your website (likely your Contact Us or Request A Quote forms), the Google Analytics data is captured alongside the information the lead entered into the form, like their name, email, phone number, etc.

4 steps for capturing Google Analytics data in Jotform

Using Attributer to capture Google Analytics data in Jotform is easy. Here's how to do it in 4 easy steps:

1. Add hidden fields to your forms

Add Hidden fields

Start by adding the following hidden fields to your lead capture forms:

  • Channel
  • Channel Drilldown 1
  • Channel Drildown 2
  • Channel Drilldown 3
  • Landing Page
  • Landing Page Group

With Jotform, adding hidden fields is very easy. Simply drag a 'Short Text' field into your form and then open up the properties editor for that field. Once in the  properties editor locate the option to 'Hide Field' and switch it on.

This will now mean that these fields are hidden from the end-user. Your website and forms will still look and functions the same as before.

2. Attributer automatically completes the hidden fields with Google Analytics data

Populate hidden fields

After adding hidden fields to your Jotform forms, Attributer will automatically populate the hidden fields with Google Analytics data associated with each user.

To illustrate, let's imagine you are a marketer for the popular cloud storage tool known as Dropbox.

A user searches ‘how can I share large files,’ and the search engine shows a Dropbox ad in the paid search results.

Once a user clicks on this and decides to fill out a form on the Dropbox site, Attributer auto-fills the hidden fields with Google Analytics data that may look like this (depending on what UTM parameters you use in the ad):

  • Channel: Paid Search
  • Channel Drilldown 1: Google
  • Channel Drilldown 2: Brand Campaign
  • Channel Drilldown 3: Dropbox

In addition to this information, Attributer will also collect the data about the landing page and category of that page, so you’ll know how exactly the user arrived at your website. Continuing our Dropbox example from above, this might look like this:

  • Landing Page = www.dropbox.com/features/share
  • Landing Page Group = Features

3. Google Analytics data is captured by Jotform

UTM data sent to CRM

When the user finally submits the form, Jotform captures and stores all the information provided by the user along with the Google Analytics data passed into the hidden fields.

4. Send the data to your CRM, email marketing tool, and more

Know channels

Lastly (and most importantly), you can then send the data through to your CRM and any other 3rd party tools you have integrated with Jotform.

With the important data supplied by Attributer, you can easily do the following:

  • Review which of your channels are driving the most leads
  • Find out the conversion rate to Deal/Opportunity of each channel
  • See the number of Closed Won deals coming from each channel
  • Identify how much revenue you have generated from each channel or campaign
  • Calculate the exact ROI of your various marketing initiatives

What data gets captured in Jotform

Here at Attributer, we believe there are 2 essential factors to attribution:

  • Channel - How did they arrive on your website? Usually one of Organic Search, Paid Search, Paid Social, Referral, etc.
  • Landing Page - What content on your site appealed to them there? It could be your Features pages, blog, ebooks, etc.

To help you answer all these questions, we built Attributer to collect all the information you need to reach informed decisions.

1. Marketing Channel Data

Marketing channel data on ALL of your leads (not just those from paid campaigns with UTM parameters) is captured by Attributer and sent to Jotform.

This means you will be able to monitor which channels (Paid Search, Paid Social, Organic Search, etc.) bring in leads and customers and which ones don't.

On top of that, further details on each marketing channel are also provided. In Paid Search, for example, Attributer will also capture the Campaign, Ad Group, Ad, etc. depending on how you use your UTM parameters.

2. Landing Page Data

Attributer also sends to Jotform information on the first page the lead sees on your site (i.e., dropbox.com/blog/best-file-storage-tools) and the category of the said page (i.e., blog, features, etc.)

This is excellent when viewing related content as one item as a whole. For instance, you will know precisely how many leads your entire blog has generated and then be able to drilldown and see how many leads and customers each individual blog post has garnered.

Wrap up

Attributer can help you make better decisions regarding your business and marketing efforts. It is the ideal tool to collect Google Analytics data and send them through your CRM (or other tools) to gain a greater perspective on your business endeavours.

What’s more, is you can try out Attributer and see what it can do for you without spending a dime. Claim your free trial today!

Get Started For Free

It's free to get started with Attributer, and paid plans start at just $49 per month