Get Google Analytics data into Keap with this free tool
Learn how you can incorporate data from Google Analytics, such as Channel and Landing Pages, into Keap so that you can quickly and easily determine which marketing channels and online campaigns are generating you not just leads, but also customers and subscribers
Being able to plan out your next marketing move involves knowing which of your current campaigns, channels & content are working and which ones aren't.
But if you're just using Google Analytics and all you can see is visitors and maybe goal conversions, then it's not enough. You need to be able to see which channels and content are driving not just visitors, but leads, customers, and ultimately revenue.
Only then can you make informed decisions about what marketing initiatives to execute on to drive growth.
So how do you get this kind of data into Keap to be able to run the right reports?
In this article, we'll show you the 4 simple steps to integrate your Google Analytics data into Keap.
What is Attributer?
"Basically, Attributer is a piece of code you place on a website.
When site visitors arrive on a page on your website, Attributer takes a look at the technical info from those visits to determine where the users came from. It's the same data that Google Analytics and other web analytics software look at, so you can be assured it's accurate.
Based on this technical data, Attributer then assigns a channel (like Paid Search, Organic Search, Paid Social, etc) to the visit and it stores this information as a cookie in the users' browser.
When the visitor completes a lead form on your site and submits it, Attributer passes the Channel information together with the lead form details into Keap.
Once this data is inside your CRM, you can run reports that show which channels and landing page drove the most leads, most opportunities, most customers, and most revenue."
4 steps for integrating Google Analytics data into Keap
Using Attributer to capture UTM parameters in Keap is easy. Here's how to do it in 4 easy steps:
1. Add hidden fields to your forms
To start integrating Google Analytics data into Keap, add Hidden Fields to all of the lead capture forms you're using. These hidden fields are:
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Landing Page
- Landing Page Group
Form building tools make it easy for users to add hidden fields, so take advantage of this function. If your website uses custom HTML forms, you can simply add to your form fields.
2. Attributer automatically completes the hidden fields with Google Analytics data
Attributer keeps an eye on where your site's visitors originate from. When they complete a lead form on the site, Attributer automatically uses Google Analytics data to populate the hidden fields you've put in earlier.
Imagine you're Dropbox and a visitor lands on your website via a brand campaign on Paid Search or PPC. Attributer would complete the hidden fields in this way:
Channel: Paid Search
Channel Drilldown 1: Google
Channel Drilldown 2: Brand Campaign
Channel Drilldown 3: Dropbox
Attributer would also capture the first landing page (i.e. www.dropbox.com/features/productivity) and landing page group (i.e. Features) of the visitor, in addition to Channel data.
3. Google Analytics data is passed into Keap
In Step 3, data from Google Analytics is passed into Keap software. When a visitor submits a form on the website, the Landing Page and Channel information is added to the hidden fields and passed into Keap. This is in addition to the details the visitor entered into the lead capture form, such as name, phone, and email.
4. Run reports to know what channels are driving leads, customers & revenue
In the final step, you have the landing page and channel data inside Keap, so you can now create reports via your existing reporting tools, such as Keap reports or your BI software.
With the data sent in via Attributer, you would be able to easily determine which of your channels have brought in the highest number of leads, see the number of Closed Won deals that have come from every channel, identify the conversion rate to Opportunity, and assess other performance indicators.
What data gets passed into Keap
Attributer was created to collect all the information marketers need to be informed of how their efforts are paying off. We believe that there are basically two key elements to attribution.
- Channel - How exactly did visitors arrive on your website? Is it through Referral, Paid Social, Paid Search, or Organic Search?
- Landing Page - What specific content on your website was successful in bringing visitors in? Is it a free ebook, a short listicle, or a long-form article?
Here's a closer look at these key elements.
1. Marketing Channel Data
With Attributer, marketing channel data is captured automatically. You'll be able to see which channels are bringing in leads (Paid Search, Organic Search, Paid Social, etc.) as well as further details on each marketing channel (For Paid Search, for instance, Attributer will also capture Ad Group, Keyword, Campaign, etc.).
2. Landing Page Data
Attributer captures the first page leads see when they get to your site (I.e. dropbox.com/blog/best-file-storage-tools) along with the landing page category (I.e. Blog). This all happens quickly and automatically.
This is really helpful when you're looking to view related content as a whole. You'll be able to see the number of leads generated by your entire blog and also focus on the number of leads and customers brought in by individual blog posts.
If you've been looking for a smart way of getting Google Analytics data into Keap, then look no further than Attributer.
It's easy to get up and running, and with Attributer, creating reports and dashboards in Keapthat show you just how your SEO efforts, ad campaigns, content, etc are performing is a breeze.
There's one more thing to love about it - it's completely free to try, so get started using Attributer today!
Get Started For Free
It's free to get started with Attributer, and paid plans start at just $49 per month