Easily Capture Marketing Channel Attribution Data in Mailchimp
Know where your subscribers are coming from by capturing marketing channel attribution data in your Mailchimp forms
How It Works
Add hidden fields to your forms
Add some hidden fields to your lead forms which allow Attributer to pass through the marketing channel attribution data.
Attributer completes the hidden fields with information
Attributer monitors what marketing channels your leads are coming from and writes the information into the hidden form fields
Marketing channel information is passed to Mailchimp
Marketing attribution information, such as channel, campaign name, ad name, etc is captured as part of the form and passed into Mailchimp for each subscriber
What information you get
Attributer automatically captures what channel your leads come from (E.g. Paid Search, Paid Social, Organic Search, etc) as well as further detail on each channel (E.g. For Paid Search, it also captures the Campaign, Ad Group, Keyword, etc)
Landing Page Data
Attributer automatically captures the first page the lead sees on your site (E.g. olmo.com/blog/how-to-licence-music) as well as the category of page (E.g. Blog).
What you can do
Know where subscribers are coming from
Attributer can send marketing attribution data into Mailchimp, allowing you to understand what marketing channels & content are generating the most subscribers.
Send more targeted campaigns
Using information such as a subscriber's first landing page and channel, you can create and send campaigns based on the products or content they are interested in.
Get Started For Free
It's free to get started with Attributer, and paid plans start at just $49 per month