What data gets captured

Learn the different pieces of information Attributer captures about each lead so you can understand exactly what's working and what isn't

What channel they came from

Attributer uses both UTM parameters and the referring URL to determine the Channel a lead has come from, and then captures related data in a series of fields called Channel Drilldown 1, Channel Drilldown 2, Channel Drilldown 3 and Channel Drilldown 4.

Hero Image 2x

Depending on what channel the lead came from, the Channel Drilldown fields will be populated with related information. The general idea is that each drilldown provides a finer level of detail:

  • Channel – The top level of information. This will always include the main channel (I.e. Paid Search)
  • Channel Drilldown 1 – The 2nd level of information that will include further detail (I.e. Name of Search Engine)
  • Channel Drilldown 2 – The 3rd level of information that will include the next level of detail (I.e. Campaign Name)
  • Channel Drilldown 3 – The 4th level of information that will include a finer level of detail (I.e. Ad Group Name)
  • Channel Drilldown 4 – The 5th level of information that will include the finest level of detail (I.e. Ad  Name)

The information captured in each Channel Drilldown field will differ depending on the channel the lead came from. Here’s a breakdown:

Paid Search

If the lead has come from Paid Search, then Attributer captures the value of the UTM_Source field in Channel Drilldown 1, UTM_Campaign in Channel Drilldown 2, UTM_Term in Channel Drilldown 3 and UTM_Content in Channel Drilldown 4.

Organic Search

If the lead has come from Organic Search, then Attributer captures the name of the search engine (I.e. Google, Bing, etc) in Channel Drilldown 1, the domain of the search engine (I.e. google.com, google.co.uk, etc) in Channel Drilldown 2 and the keyword the visitor searched in Channel Drilldown (when passed to us by the search engine).

Paid Social

If the lead has come from Paid Social, then Attributer captures the value of the UTM_Source field in Channel Drilldown 1, UTM_Campaign in Channel Drilldown 2, UTM_Term in Channel Drilldown 3 and UTM_Content in Channel Drilldown 4.

Organic Social

If the lead has come from Organic Social, then Attributer captures the name of the social network in Channel Drilldown 1. The other Channel Drilldown fields are not used as there is no further information we can provide.

Referral

If the lead has come from a referral from another website that isn’t a search engine or social network, then Attributer captures the domain of the referring site (I.e. salesnews.com) in Channel Drilldown 1 & the URL of the referring page in Channel Drilldown 2 (I.e. salesnews.com/blog/attribution-tools). The other Channel Drilldown fields are not used as there is no further information we can provide.

Email Marketing

If the lead has come from Email Marketing, then Attributer captures the value of the UTM_Source field in Channel Drilldown 1, UTM_Campaign in Channel Drilldown 2, UTM_Term in Channel Drilldown 3 and UTM_Content in Channel Drilldown 4.

Display Advertising

If the lead has come from Display advertising, then Attributer captures the value of the UTM_Source field in Channel Drilldown 1, UTM_Campaign in Channel Drilldown 2, UTM_Term in Channel Drilldown 3 and UTM_Content in Channel Drilldown 4.

Affiliates

If the lead has come from Affiliates, then Attributer captures the value of the UTM_Source field in Channel Drilldown 1, UTM_Campaign in Channel Drilldown 2, UTM_Term in Channel Drilldown 3 and UTM_Content in Channel Drilldown 4.

Direct Traffic

If the lead has come from Direct Traffic, then the Channel Drilldown fields are not used as there is no further information we can provide.

Other Campaigns

If the lead has come from a UTM-tagged campaign that isn’t one of the aforementioned channels, then Attributer categorises this as ‘Other Campaigns’ and captures the value of the UTM_Source field in Channel Drilldown 1, UTM_Campaign in Channel Drilldown 2, UTM_Term in Channel Drilldown 3 and UTM_Content in Channel Drilldown 4.

What content attracted them there

In addition to the Channel information which outlines how people arrived at your site, Attributer also captures information on what content attracted them there. This is captured in two fields:

Landing Page

This is the first page they saw on your website. As an example, if the first page a user landed on was our blog on capturing UTM parameters in Salesforce then this field would be populated with ‘https://attributer.io/blog/capture-utm-parameters-salesforce’

landing page group icon

Landing Page Group

This is the grouping of content to which the first page they saw belongs to. It is derived the from the first sub-directory of the URL. So if the Landing Page was ‘https://attributer.io/blog/capture-utm-parameters-salesforce’ then the Landing Page Group would be ‘/blog’.

The idea of these two fields is that it allows you to look at how many leads and customers you generate from certain types of content on your site (I.e. your blog) as well as drill down into how each individual page or post is performing.

Get Started For Free

It's free to get started with Attributer, and paid plans start at just $49 per month