Easily Capture Marketing Channel Attribution Data in Formidable Forms
Know where your leads, customers & revenue are coming from by capturing marketing channel attribution data in Formidable Forms
How It Works
Add hidden fields to your forms
Add some hidden fields to your lead forms which allow Attributer to pass through the marketing channel attribution data.
Attributer completes the hidden fields with information
Attributer monitors what marketing channels your leads are coming from and writes the information into the hidden form fields
Marketing channel information is passed to your CRM & other tools
When a visitor submits a form on your site, marketing attribution information, such as channel, campaign name, ad name, etc is passed into your CRM or other tools (analytics, email marketing, etc)
Understand what's driving leads, customers & revenue
You can use this marketing channel attribution information to build reports that show you what channels, campaigns, ads, etc are driving leads, customers & revenue.
What information you get
Attributer automatically captures what channel your leads come from (E.g. Paid Search, Paid Social, Organic Search, etc) as well as further detail on each channel (E.g. For Paid Search, it also captures the Campaign, Ad Group, Keyword, etc)
Landing Page Data
Attributer automatically captures the first page the lead sees on your site (E.g. olmo.com/blog/how-to-licence-music) as well as the category of page (E.g. Blog).
What you can do
Attributer + Formidable Forms can send marketing attribution data into Salesforce, Pipedrive, AgileCRM and more, allowing you to understand what marketing channels & content are generating the most leads, customers & revenue.
Attributer + Formidable Forms can send marketing attribution data into Mailchimp, Campaign Monitor, AWeber & more, allowing you to understand what marketing channels & content are generating the most subscribers and send targeted campaigns
Attributer + Formidable Forms can send marketing attribution data into Stripe, Square, PayPal & more, allowing you to understand what marketing channels & content are generating your customers & revenue.
Attributer + Formidable Forms can help send marketing attribution data into Tableau, Power BI, Google Data Studio and more, enabling you to generate complex reports that show your key business metrics broken down by channel, campaign and more.
Get Started For Free
It's free to get started with Attributer, and paid plans start at just $49 per month