Easily Capture Marketing Channel Attribution Data in FormAssembly
Know where your leads & customers are coming from by capturing marketing channel attribution data in your FormAssembly forms
How It Works
Add hidden fields to your forms
Add some hidden fields to your lead forms which allow Attributer to pass through the marketing channel attribution data.
Attributer completes the hidden fields with information
Attributer monitors what marketing channels your leads are coming from and writes the information into the hidden form fields
Marketing attribution information is captured by FormAssembly
Marketing attribution information, such as channel, campaign name, ad name, etc is captured on form submission and sent to the CRM & other tools you have integrated with FormAssembly
Understand what's driving leads, customers & revenue
You can use this marketing channel attribution information to build reports that show you what channels, campaigns, ads, etc are driving leads, customers & revenue.
What information you get
Attributer automatically captures what channel your leads come from (E.g. Paid Search, Paid Social, Organic Search, etc) as well as further detail on each channel (E.g. For Paid Search, it also captures the Campaign, Ad Group, Keyword, etc)
Landing Page Data
Attributer automatically captures the first page the lead sees on your site (E.g. olmo.com/blog/how-to-licence-music) as well as the category of page (E.g. Blog).
What you can do
Attributer + FormAssembly can send marketing attribution data into Salesforce, Zoho, Pipedrive, Insightly & more, allowing you to understand what marketing channels & content are generating the most leads, customers & revenue.
Attributer + FormAssembly can send marketing attribution data into Mailchimp, Campaign Monitor, AWeber & more, allowing you to understand what marketing channels & content are generating the most subscribers and send targeted campaigns
Attributer + FormAssembly can send marketing attribution data into Stripe, Square, PayPal & more, allowing you to understand what marketing channels & content are generating your customers & revenue.
Attributer + FormAssembly can help send marketing attribution data into Tableau, Power BI, Google Data Studio and more, enabling you to generate complex reports that show your key business metrics broken down by channel, campaign and more.
“Attributer is the easiest way to get information on where leads came from into your CRM. It helps you understand what marketing campaigns & initiatives are actually generating customers & revenue ”
Jordayna McDowell - Marketing Executive, Microsoft
Get Started For Free
It's free to get started with Attributer, and paid plans start at just $49 per month