Easily Capture Marketing Channel Attribution Data in Drift
Know where your leads, customers & revenue are coming from by capturing marketing channel attribution data in Drift
How It Works
Add the Attributer code to your website
Place the snippet of code you get from your Attributer account on your website
Attributer passes through data with each new chat
Each time someone starts a new chat on your website, Attributer passes through information about where they came from
Data can be seen in Drift and sent to your CRM & other tools
You can see the attribution data in your Drift account, or use tools like Zapier to send it your CRM, store it in a spreadsheet, and much more.
Understand what's driving leads, customers & revenue
You can use this marketing channel attribution information to build reports that show you what channels, campaigns, ads, etc are driving leads, customers & revenue.
What information you get
Channel Data
Attributer automatically captures what channel your leads come from (E.g. Paid Search, Paid Social, Organic Search, etc) as well as further detail on each channel (E.g. For Paid Search, it also captures the Campaign, Ad Group, Keyword, etc)
Landing Page Data
Attributer automatically captures the first page the lead sees on your site (E.g. olmo.com/blog/how-to-licence-music) as well as the category of page (E.g. Blog).
What you can do
CRM
Attributer + Drift can send marketing attribution data into Salesforce, Hubspot, Zoho, Pipedrive, and more, allowing you to understand which marketing channels and campaigns are generating the most leads, customers, and revenue.
Email Marketing
Attributer + Drift can send marketing attribution data into Mailchimp, Campaign Monitor, AWeber & more, allowing you to understand what marketing channels & campaigns are generating the most subscribers.
Billing
Attributer + Drift can send marketing attribution data into Stripe, Square, PayPal & more, allowing you to understand what marketing channels & campaigns are generating your customers & revenue.
Analytics
Attributer + Drift can send marketing attribution data into Tableau, Power BI, Google Data Studio and more, enabling you to generate complex reports that show your key business metrics broken down by channel, campaign and more.
“Attributer is the easiest way to get information on where leads came from into your CRM. It helps you understand what marketing campaigns & initiatives are actually generating customers & revenue ”
Jordayna McDowell - Marketing Executive, Microsoft
Get Started For Free
It's free to get started with Attributer, and paid plans start at just $49 per month