The best way to get Instagram Ads data into Wufoo Forms
Want to know how many leads you're getting from your Instagram campaigns? In this post we'll show you how to track Instagram Ads data in Wufoo Forms using a simple tool called Attributer.
If you want to understand if you're Instagram Ads are working, you need to know how many leads and customers they're generating. This means you need more information than just how many visitors you're getting to your website.
In this blog, I'll show you how to use a simple tool called Attributer to track the number of leads you get from your Instagram Ads in Wufoo Forms.
4 steps to track Instagram Ads leads in Wufoo Forms
Below are 4 quick steps to follow so you know how many leads you're getting from your Instagram ad campaigns:
1. Add UTM parameters to your Instagram Ads
Add UTM parameters to your Instagram Ads is the first step.
UTM parameters are pieces of text you add to the end of the URL behind your ads.
If the page you are sending someone to is attributer.io/integrations/wufoo-forms then your URL (with UTM parameters) would look like this:
Best practice for UTM parameters for Instagram Ads is like this:
- UTM Medium = Paid social
- UTM Source = Instagram
- UTM Campaign = The name of your campaign
- UTM Term = The name of the ad set the ad belongs to
- UTM Content = The specific ad
Tagging URLs with UTM parameters is simple! However, if you're a little unsure, there are a bunch of free tools available online that can help you do it. There's also an article on Attributer's Help site that explains what information you should put in your UTM parameters.
2. Install Attributer to your site and add some hidden fields
Next, you need to install Attributer on your website.
After signing up for a free 14-day trial, we'll send you a piece of code to add to your website. Instructions on how to do that can be found here.
Once the code is added to your site, you will need to include some hidden fields to your forms, these are:
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Channel Drilldown 4
Full instructions on how to do this in Wufoo Forms can be found here.
3. Attributer populates hidden fields with Instagram Ads data
Once Attributer is installed on your website, it begins looking at where your visitors come from (including those from your Instagram Ads). Attributer stores the data in a cookie in the visitor's browser so it is remembered when they navigate your website, or if they leave and come back.
After a visitor completes a form on your site, Attributer includes the information on where they came from (e.g: Instagram Ads) in the hidden fields added behind your forms.
4. Instagram Ads data is captured in Wufoo Forms
This is where the magic happens! Once a visitor submits a form, the Instagram ads data that Attributer included in the hidden fields is captured by Wufoo Forms along with all the regular information your lead enters into the form (like their name, email, phone, etc).
When you collect this data you can use it to:
- Send notification emails - Include the data in the notification emails Wufoo sends each time a form is completed.
- Send to your CRM - Use the integrations that work with Wufoo, or third-party tools like Zapier, to send the data to your CRM.
- Include in a spreadsheet - Use various add-ons or third-party tools to send the data to a spreadsheet and create beautiful reports.
What data gets captured in Wufoo Forms?
Using Attributer to track Instagram Ads data in Wufoo Forms means you get the following information to help you make better marketing decisions:
1. Marketing channel data
Attributer captures data about how a lead comes to your website.
Why is this useful? Let's take an example: Say you are a marketer working for a catering company and you decided to run Instagram ads to generate new business. The below data would be collected if someone clicked on your ad and completed a form (based on the UTM parameters you added to your ads):
- Channel: Paid Social
- Channel Drilldown 1: Instagram
- Channel Drilldown 2: Summer menu Campaign (or the specific campaign name)
- Channel Drilldown 3: Food Ad (or whatever ad creative they clicked on)
2. Landing page data
Attributer sends the landing page (e.g., cateringfood.com/blog/party-food) and its corresponding landing page category (e.g., /blog).
With this data, you can understand how many leads you generate from the various content sections on your website (such as your blog), as well as see the specific posts that are generating your leads.
What is Attributer and why use it?
Attributer is a small piece of code that you add to your website.
When someone lands on your site, Attributer looks at where they came from and categorizes them into a marketing channel, this could be Paid Social, Paid Search, Organic Search, etc. The data is then saved in a cookie in the visitor's web browser so it isn't lost if they navigate around your site or leave and come back.
After that visitor submits one of your forms, Attributer populates the hidden fields with information on where they came from. It can then be sent to your CRM, a spreadsheet, billing platform, analytics tools, and more.
Attributer is a great solution for tracking whether your Instagram Ads are generating leads because it:
- Captures the source of ALL leads: Attributer looks at where all your leads come from including ones from other channels like organic Google searches, Google Ads, Facebook Ads, etc.
- Remembers the data: Attributer stores marketing attribution data in a cookie inside the visitor's web browser so it doesn't matter which page a visitor submits the form on - the information on where they came from isn't lost.
- Cleans the data: Attributer handles data inconsistencies. So if you're using "instagram" in one place and "instagram.com" in another, Attributer will know where to categorize the lead in the right group.
3 example reports to use when you track your Instagram Ads in Wufoo Forms
When you start capturing Instagram Ads data in Wufoo Forms and send it to your CRM or a spreadsheet, you can run reports to see the ROI or performance of your marketing campaigns.
For over 15 years I've lead marketing teams across several technology companies. Here are a few reports I've used during my career to help make decisions about where and how to allocate valuable marketing dollars and time:
1. Leads by channel
This report helps with understanding the channels (e.g: Organic Search, Paid Search, Paid Social, etc) that are generating your leads so you can make better decisions on where and how to spend your marketing budget.
The above chart shows that the majority of the leads are coming from Organic Search but if you're spending most of your budget on Instagram Ads, it may be a good time to review your strategy.
2. Leads by network
This report is particularly good if you're running ads on multiple platforms - for example Meta has Instagram, Facebook, Messenger and WhatsApp.
The chart above shows how many leads you receive from each advertising network and helps you determine which is the best performing platform so you know how to prioritize your budget and efforts.
3. Leads by campaign
Delving into the detail can explain a lot. This report shows the number of leads received each month broken down by the specific campaign they originated from.
This helps you better understand which campaigns generate the most leads, and where you should be investing your time to get more.
Google Analytics is a great tool to track the number of visitors you get from Instagram Ads but to understand if those visitors are actually turning into leads or customers, you need more information.
Attributer provides you with the information you need to understand the source of every lead, right down to the exact campaign, ad set, or ad they clicked.
And best of all, it's free to get started. Attributer takes just 10 minutes to set up, so start a free 14-day trial of Attributer today to see how it can work for you!
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About the Author
Aaron Beashel is the founder of Attributer and has over 15 years of experience in marketing & analytics. He is a recognized expert in the subject and has written articles for leading websites such as Hubspot, Zapier, Search Engine Journal, Buffer, Unbounce & more. Learn more about Aaron here.