How to integrate Google Analytics data into Zoho Bookings
Learn how to capture Google Analytics data with each booking in Zoho Bookings, so you can track where your leads are coming from.
Have you ever stopped to think about where your Zoho Bookings appointments are actually coming from? Like, which channels are bringing in those leads and how people are finding you in the first place?
Sure, Google Analytics can tell you how many people visited your site and where they came from, whether it’s Paid Search, Organic Search, Paid Social, or something else. But it doesn’t go that extra step and show you how many of those visits turned into actual bookings, or which of those leads ended up becoming paying customers.
The good news? There’s a simple way to figure it out.
In this guide, we’ll show you how to use Attributer to capture Google Analytics data for every single booking that comes through your Zoho Bookings forms.
4 steps for capturing Google Analytics data in Zoho Bookings
With Attributer, tracking Google Analytics data in Zoho Bookings is super simple. Just follow these four easy steps:
1. Add the Attributer code to your website
The first step is to sign up for a free 14-day trial of Attributer.
Once you’ve registered, you’ll be given a small snippet of code to add to your website (you can find instructions for all major website builders here).
2. Attributer automatically passes through Google Analytics data
When someone books a meeting through a Zoho Bookings form on your site, Attributer automatically passes through details about how they found you and where they came from.
Here’s a quick example to show how it works:
Let’s say you’re on the marketing team for an accounting firm. A potential client clicks one of your Google Ads, visits your website, and books a consultation through your Zoho Bookings form. Attributer would then fill out hidden fields with information like this (depending on the UTM parameters you added to your ads):
- Channel: Paid Search
- Channel Drilldown 1: Google
- Channel Drilldown 2: Brand Campaign
- Channel Drilldown 3: Apex Financial Group
On top of the channel details, Attributer also records the first page the visitor landed on (like www.apexfinancial.com.au/services/tax-consulting) as well as the broader category of that page (like /services).
This way, you get a clear picture of not just where the lead came from, but also what they were interested in when they first arrived on your site.
3. Google Analytics data is captured by OnceHub
When someone books a meeting through your site, the Google Analytics data that Attributer passes through is captured in Zoho Bookings alongside the usual booking details like their name, email, and the time they chose.
From there, it’s easy to move that information wherever you need it. You can use Zoho Bookings’ built-in integrations to send the data straight to your CRM (like Zoho CRM), or any other system you use to keep track of your leads.
4. Run reports to see where your leads are coming from
Once the data is in your CRM or spreadsheet, you can use the built-in reporting tools to make charts & dashboards that show what's generating your bookings, leads & customers.
For instance, you could create reports that show things like:
- How many bookings came from your Google Ads campaigns
- How many were driven by your Facebook Ads
- How many are coming in through your SEO work
With these insights, you’ll have a much better understanding of which marketing channels are actually delivering results, so you can focus your time and budget on the strategies that bring in the most bookings.
What data gets captured in Zoho Bookings
Attributer will pass through two types of attribution information with each Zoho Booking:
1. Channel
Attributer passes through information on the channel that the visitor came from, like Paid Search, Paid Social, Organic Search, and others, as well as more detailed information about each one.
For instance, if a lead comes through Paid Search, Attributer can capture additional information such as the Campaign Name, Ad Group Name, Ad Name, Keyword and more, giving you a much clearer picture of what’s driving your results.
2. Landing Page Data
As shown in the example above, Attributer also captures the first landing page a visitor arrives on, along with the broader category that page falls under.
This makes it easy to identify which sections of your website, and which specific pages, are driving the most meeting bookings for your business.
4 example reports you can run when you capture Google Analytics data in Zoho Bookings
Before I started Attributer, I spent more than 15 years leading marketing teams for different companies.
During that time, I ran countless reports trying to figure out which marketing efforts were actually paying off and where we should focus our time and budget to grow the business.
Below, I’ve shared four of the reports I found to be the most useful over the years. The best part is that you can easily create these same reports yourself once you start capturing Google Analytics data in Zoho Bookings and sending it to your CRM or other tools you use.
1. Leads by Channel
Whether you call them leads or bookings, it’s super important to know where they’re coming from if you want to keep growing.
This report makes it really simple by showing you how many leads or bookings you’re getting each month and breaking them down by the channel they came through.
It’s an easy way to see which channels are doing great and which ones might need a bit of extra love.
With these insights, you can put more time and budget into the channels that are bringing in the best results, helping you steadily increase the number of new leads or bookings your business gets each month.
2. Opportunities by Google Ads campaign
If you’re running Google Ads, you probably have a few different campaigns going at once, and it’s really important to know how each one is doing.
This report helps with that by giving you a clear, month-by-month look at how many sales opportunities are coming from each campaign.
With this info, you can put more budget behind the campaigns that are generating the most opportunities for your sales team. That means more chances for them to close deals and, ultimately, more revenue for your business.
3. Customers by Facebook Ads Network
If you’re running Facebook ads, chances are they’re showing up across different platforms like Instagram, Messenger, and WhatsApp.
Because each platform works a little differently, it’s super important to keep an eye on how your ads are performing on each one.
This report makes that easy by showing you, month by month, exactly how many new customers are coming from each network.
With these insights, you can make smarter decisions about where to run your ads, how to split up your budget, and how to tweak your campaigns to get even better results.
4. Revenue from Organic Search by search engine
Just like with any other investment, it’s important to know what kind of return you’re getting from your SEO work.
This report makes it easy by showing you exactly how much revenue has come from customers who first found you through Organic Search, and it even breaks it down by different search engines.
With this information, you can clearly see the ROI of your SEO strategy, figure out which search engines are bringing in the most value, spot trends over time, and make smarter decisions about where to focus your optimisation efforts moving forward.
Wrap up
Attributer makes it super easy to capture Google Analytics data with every new booking that comes through Zoho Bookings.
Once you send that data to your CRM or other tools, you can create reports that show which of your marketing activities are bringing in the most bookings and, even better, which ones are actually turning into paying customers and revenue.
The best part? You can get started for free, and setup usually takes less than 10 minutes. Sign up today for a 14-day trial today!
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About the Author
Aaron Beashel is the founder of Attributer and has over 15 years of experience in marketing & analytics. He is a recognized expert in the subject and has written articles for leading websites such as Hubspot, Zapier, Search Engine Journal, Buffer, Unbounce & more. Learn more about Aaron here.