4 quick steps to get Linkedin Ads data into Wufoo Forms

Get your Linkedin ads data into Wufoo forms so you can track the number of customers and leads you're getting from your marketing activities.

Wufoo - LinkedIn Ads

Know how many leads and customers you get, not just website visitors or clicks, is important so you can know whether your LinkedIn ads are actually working.

Read on and we'll explain how to use a simple tool called Attributer to get your LinkedIn Ads data flowing into your Wufoo forms and send the data to your CRM, or other tools, so you can track how many leads and customers your LinkedIn Ads are generating.

4 steps to get LinkedIn Ads data into Wufoo forms

Here are 4 simple steps to get LinkedIn Ads data with each completion of your Wufoo forms:

1. Add UTM parameters to your ads

LinkedIn Ads with UTMs

First up, each ad you run needs UTM parameters included behind it.

Now, when you add the UTM parameters, you can include whatever information you like in the UTMs. But these are our suggestions:

  • UTM_Medium=paidsocial
  • UTM_Source=linkedIn
  • UTM_Campaign=brand campaign
  • UTM_Term= ad name

If you need help creating UTM parameters for your LinkedIn Ads, there are plenty of free tools available online.

2. Add Attributer to your website

Add Attributer Code to Site Mobile

Next up, you need to install Attributer to your website.

Attributer is a small piece of code that tracks where your visitors come from and assigns them to the correct marketing channel (I.e. Paid Social) before storing the information in a cookie in the user's browser.

When a visitor submits one of your forms, Attributer fills the form's hidden fields with the marketing attribution data.

Getting Attributer set up takes less then 15 minutes and simple step-by-step instructions on how to get it done can be found on our help site.

3. LinkedIn Ads data is captured in with your Wufoo forms

New Lead LinkedIn Ads

When a visitor submits a form on your website, you get the data on how they came across your site (I.e. which LinkedIn Ads campaign they came from, which ad they clicked, etc).

Then you can use Wufoo's native integrations (or 3rd party tools like Zapier) to send this data to your CRM or other tools.

4. See how your campaigns are performing

LinkedIn Reports (1)

When you have the marketing attribution data of your leads and customers you can use the information to build reports that show how your LinkedIn Ads are performing.

Reports you can create include:

  • The number of leads by LinkedIn Ads
  • The number of leads by each campaign you are running
  • The number of customers
  • The revenue generated from LinkedIn Ads
  • And so much more!

Why Attributer is the best way to track LinkedIn Ads in Wufoo forms

Attributer is the best way to track the UTM parameters behind your LinkedIn ads because:

1. Captures the source of all leads

Attributer tracks the leads that come from your LinkedIn ads. It also looks at the marketing attribution data on the leads that come from other channels (including Organic Search, Organic Social, Paid Search, etc).

When you have this information you can see where all your leads are coming from, and make better marketing decisions.

2. Remembers the data

Many other ways of capturing UTM parameters don't work when a visitor navigates around your website.

Let's look at why this is a problem: Imagine a visitor clicks on your LinkedIn Ad, and lands on your homepage, they then click the ‘Get A Quote’ button and completes a form on a different page to where they originally landed. In this example, the attribution information would be lost.

Attributer works very differently as it stores the UTM parameters in a cookie in the user’s browser, so it doesn't matter which page they submit a form on, the information will be added to your form's hidden fields.

3. Captures landing page data as well

Do you know whether your blog is actually generating leads and customers? 

With Attributer you can reliably answer this question. Attributer captures the landing page data (I.e. attributer.io/blog/capture-utm-parameters) and the landing page category (I.e. /blog).

You can use this data to build really useful reports that track how well each of the pages on your website are performing (I.e. your blog) in terms of delivering leads, customers and revenue, as well as understanding which individual blog posts are generating customers.

3 reports you can run when you capture LinkedIn Ads data in Wufoo forms

When you have LinkedIn ads data in Wufoo forms and you're sending it to your CRM, you can create reports and dashboards that show you how your campaigns are performing.

For over 15 years I've led marketing and analytics for several technology companies. Over that time I've developed a few reports to help make better data-driven marketing decisions. Here are a few of those:

1. Leads by channel

Leads By Channel (7)

When your LinkedIn Ads data is in your Wufoo forms you can use it to build reports to see whether your marketing campaigns are generating the strongest ROI. To do this you can use either Wufoo form's native reporting tools, or the reporting tools you have linked to it (eg: Tableau, Microsoft Power BI, Looker, etc.)

With this information you can show the number of leads you're getting from your LinkedIn ads, which campaigns are delivering the highest number of leads, what the conversion rate from lead to opportunity is, what the close rate is, and how much revenue is being generated, etc.

2. Customers by campaign

Customers by LinkedIn Ads Campaign

Knowing which customers came from each of your campaigns is important if you're running multiple LinkedIn Ad campaigns to promote a variety of products and/or services.

The report above shows you which campaigns are generating the most leads so you can refine your strategy to deliver better results.

3. Revenue by ad type

Revenue By LinkedIn Ad Type

Knowing which type of ads are delivering customers and leads is important when you're using the LinkedIn platform as you have multiple ad types to choose from, including sponsored content (I.e. the ones in the newsfeed), sponsored messaging (i.e. InMail Ads) and text ads (I.e. the ads in the sidebar).

This chart gives you revenue broken down by the ad type the customer came from - information which helps you better understand what’s working - and importantly what's not so you can align your budget with the best performing ad types and lower your cost per lead.

Wrap up

Attributer and Wufoo forms is a great way to track the number of leads and customers you're getting from your LinkedIn Ads.

With the tools working together, you can see where each of your leads are coming from, send the data to your CRM (or other tools), and build reports that show which campaigns, ad types, etc are performing the best.

Best of all, it takes less than 15 minutes to set up and you can get started with a 14-day free trial. So get started today!

Get Started For Free

Start your 14-day free trial of Attributer today!


About the Author

Aaron Beashel is the founder of Attributer and has over 15 years of experience in marketing & analytics. He is a recognized expert in the subject and has written articles for leading websites such as Hubspot, Zapier, Search Engine Journal, Buffer, Unbounce & more. Learn more about Aaron here.