Easily get LinkedIn Ads data into Ninja Forms in 4 steps
Get your Linkedin data flowing into Ninja Forms so you know how many customers and leads you're generating from your marketing efforts. Read on to learn how to use Attributer and Ninja to do just that.
Tracking the number of leads and customers you get - not just website visitors or clicks - is important if you want to truly know if your LinkedIn ad campaigns are working.
In this post, we’ll show you how to use a simple tool called Attributer to get LinkedIn Ads data into your Ninja Forms and send the data to your CRM, or other tools, so you can track which leads and customers you're getting from your LinkedIn Ads - and other marketing campaigns as well.
4 steps to capture LinkedIn Ads data in Ninja forms
Here are 4 quick steps to capture LinkedIn Ads data with each submission of your Ninja forms:
1. Add UTM parameters to your ads and include hidden fields in your forms
Step one: Add UTM parameters to each of the ads you are running.
You can include whatever information you like in the UTMs, we recommend this:
- UTM_Medium=paidsocial
- UTM_Source=linkedIn
- UTM_Campaign=brand campaign
- UTM_Term= ad name
If you need help creating UTM parameters for your LinkedIn Ads, there are free tools widely available across the web to help.
Including hidden fields with your forms is simple. To add a hidden field to your Ninja form, simply drag and drop the ‘Hidden’ field type from the right hand menu into your form. You'll also find step-by-step instructions on how to do this in Ninja forms here.
2. Install Attributer on your website
Step two: Install Attributer to your website.
Attributer is a piece of code that sits on your website. It looks at where your visitors have come from and assigns them to the correct marketing channel (I.e. Paid Social) before storing the information in a cookie in the user's browser.
After a visitor completes a form on your website, Attributer populates the form's hidden fields with the marketing attribution information.
Setting Attributer up takes about 15 minutes and step-by-step instructions on how to install it can be found on our help site.
3. LinkedIn Ads data is captured in your Ninja form
Step 3: When a visitor completes a form on your website, you receive data on how they found you (I.e. which LinkedIn Ads campaign they came from, which ad they clicked, etc).
You can then use Ninja's native integrations (or 3rd party tools like Zapier) to send this data to your CRM or other tools.
4. See how your campaigns are performing
Step 4: Put the data to work. You can use this information to run reports that show how your LinkedIn Ads are really performing.
Reports you can create include:
- Leads generated by LinkedIn Ads
- Leads generated by each campaign you are running
- Customers generated
- Revenue generated from LinkedIn Ads
- And so much more!
Why Attributer is the best way to track LinkedIn Ads in Ninja forms
Attributer is the best way to capture the UTM parameters you place behind your LinkedIn ads because:
1. Captures the source of all leads
Attributer capture data on the leads that arrive from your LinkedIn Ads but it also sends through the marketing attribution information on leads that come from other channels (including Organic Search, Organic Social, Paid Search, etc).
This means you can see where all your leads are coming from, and helps you make better decisions on how to allocate your marketing resources.
2. Remembers the data
The problem with using other methods of capturing the UTM parameters behind your LinkedIn Ads is that most don't work if a visitor navigates around your website.
Here's why that's an issue: Say a visitor clicks on your LinkedIn Ad, and lands on your homepage, they click the ‘Get A Quote’ button and complete a form on a different page to where they originally landed, no information would be captured.
However, Attributer works differently. It stores the UTM parameters in a cookie in the user’s browser, so it doesn't matter which page they complete a form on, the information will be sent.
This means you will have better information on how many leads you generate from your LinkedIn Ads (and other channels too).
3. Captures landing page data as well
Do you know if all the effort you put into your blog is paying off in terms of generating leads and customers?
Attributer captures the landing page data (I.e. attributer.io/blog/capture-utm-parameters) and the landing page category (I.e. /blog).
Having this information means you can run reports that show how well each of the pages on your website are performing (I.e. your blog) in terms of delivering leads, customers and revenue, as well as understanding which individual blog posts are performing well.
3 reports you can run when you capture LinkedIn Ads data in Ninja forms
When you collect LinkedIn Ads data in Ninja and send it to your CRM, you can build reports and dashboards that show you how your ads are performing.
Over the past 15+ years working in marketing and analytics for technology companies, I've developed a few favorite reports that I thought I'd share:
1. Leads by channel
When your LinkedIn Ads data is flowing into Ninja you can use it to run reports to see which campaigns are generating the highest ROI. You can do this using either Ninja's native reporting tools, or the reporting tools you have linked to Ninja (eg: Tableau, Microsoft Power BI, Looker, etc.)
When you have this data you can easily run reports to show the number of leads you're receiving from your LinkedIn ads, which campaigns are generating the most amount of leads, what the conversion rate from lead to opportunity is, what the close rate is, and how much revenue is being generated, etc.
2. Customers by campaign
If you run a number of LinkedIn Ad campaigns to promote a variety of products and/or services, then the above chart can be quite helpful.
It shows you the number of customers you're getting from your LinkedIn Ads, broken down by the campaigns they came from.
It also helps you better understand which campaigns are working so you can get stronger results.
3. Revenue by ad type
With several ad types available on the LinkedIn platform, including sponsored content (I.e. the ones in the newsfeed), sponsored messaging (i.e. InMail Ads) and text ads (I.e. the ads in the sidebar), you need to know what's working.
The chart above shows revenue broken down by the ad type the customer came from and can help you better understand what’s working - and what's not.
This helps you focus your budget on the best performing ad types and hopefully get more leads at a lower cost per lead.
Wrap up
Looking for a way to track how many leads and customers you're getting from your LinkedIn Ads? Attributer and Ninja forms could be a good solution.
With both tools connected, you can see where each leads are coming from and can send the data to your CRM (and other tools) to run reports that show which campaigns, ad types, etc are performing the best.
Best of all, it only takes about 10 minutes to set up and you can get started with a 14-day free trial. So get started today!
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About the Author
Aaron Beashel is the founder of Attributer and has over 15 years of experience in marketing & analytics. He is a recognized expert in the subject and has written articles for leading websites such as Hubspot, Zapier, Search Engine Journal, Buffer, Unbounce & more. Learn more about Aaron here.