4 steps to quickly get LinkedIn Ads data into Fluent forms
Get your Linkedin data into Fluent so you can know how many customers and leads your getting. Read on to learn how to use Attributer and Fluent to do that.
Want to know how to track the number of leads or customers you're getting from your LinkedIn Ad campaigns?
In this blog, we’ll show you how to use a tool called Attributer to get LinkedIn Ads data into Fluent and send the data to your CRM so you can track which leads and customers you're getting from your LinkedIn Ads - and other marketing campaigns too!
The LinkedIn platform is great for generating leads for your business, but if you don't know how many leads and customers you're getting from your campaigns then you won't know if it's working or not.
4 steps to capture LinkedIn Ads data in Fluent forms
Here are 4 quick steps to capture LinkedIn Ads data with each submission of your Fluent forms:
1. Add UTM parameters to your ads and include hidden fields in your forms
Step one is including UTM parameters with each of the ads you are running.
You can include whatever information you like in the UTMs, however, we recommend this:
- UTM_Campaign=brand campaign
- UTM_Term= ad name
If you need help building UTM parameters for your LinkedIn Ads, there are free tools available online to help you create them.
Adding hidden fields behind your forms is an easy task. To add a hidden field to the form, simply drag and drop the ‘Hidden Field’ field type from the right-hand menu into your form (it’s under the ‘Advanced Fields’ section). There are also step-by-step instructions on how to do this in Fluent forms here.
2. Install Attributer on your website
Step two is adding Attributer to your website.
If you're not familiar with Attributer, it is a piece of code that you install on your website.
When someone lands on your website, Attributer looks at where they came from and assigns them to the corrent marketing channel (I.e. Paid Social) before storing the information in a cookie in the user's browser.
When a visitor completes a form on your website, Attributer includes the marketing attribution information into the hidden fields you add to your forms and it is captured in Fluent forms.
Setting Attributer up takes less then 15 minutes and step-by-step instructions on how to install it can be found on our help site.
3. LinkedIn Ads data is captured in your Fluent form
After a visitor completes a form on your website, you'll get data on how they found you (I.e. which LinkedIn Ads campaign they came from, which ad they clicked, etc).
You can then use Fluent's native integrations (or 3rd party tools like Zapier) to send this data to your CRM or other tools.
4. See how your ads are performing
Now you need to put all this data to work. You can use this information to run reports that show how your LinkedIn Ads are actually performing.
Reports you can build include:
- Leads generated by LinkedIn Ads
- Leads generated by each campaign you are running
- Customers generated
- Revenue generated from LinkedIn Ads
- And so much more!
Why Attributer is the best way to track LinkedIn Ads in Fluent forms
Attributer is the best way to capture the UTM parameters you place behind your LinkedIn ads. Here's why:
1. Captures the source of all leads
Not only does Attributer capture data on the leads that arrive from your LinkedIn Ads, it also sends through the marketing attribution information on leads that come from other channels (including Organic Search, Organic Social, Paid Search, etc).
This means you can see where ALL your leads are coming from, and helps you to make more informed decisions about how to spend your marketing budget and time.
2. Remembers the data
Capturing UTM parameters behind your LinkedIn Ads using other methods doesn't work if a visitor navigates around your website.
Why? Say a visitor clicks on a LinkedIn Ad, and arrives on your homepage, they click the ‘Get A Quote’ button and complete a form on a different page to where they originally landed, no information would be captured.
Luckily, Attributer works differently. It stores the UTM parameters in a cookie in the user’s browser, so it doesn't matter which page they submit a form on, the information will be sent.
This means you will have accurate information about how many leads you generate from your LinkedIn Ads (and other channels too).
3. Captures landing page data as well
Do you know if your blog actually brings you leads and customers?
Attributer captures the landing page data (I.e. attributer.io/blog/capture-utm-parameters) and the landing page category (I.e. /blog).
When you have this information, you can run reports that show how well each of the pages on your website are performing (I.e. your blog) in terms of delivering leads, customers and revenue, as well as understanding which individual blog posts are performing well.
3 reports you can run when you capture LinkedIn Ads data in Fluent forms
By collecting LinkedIn Ads data in Fluent and sending it to your CRM, you can create reports and dashboards that show you how your ads are performing.
As someone who has run hundreds of these reports over my 15+ years working in marketing and analytics for technology companies, I've developed a few favorites that I thought I'd share:
1. Leads by channel
Attributer collects the source of all your leads (not just those from your LinkedIn Ads).
When you have this data, you can build charts that show the number of leads you're getting from each of the channels you are using (I.e. Organic Search, Paid Search, Paid Social, etc).
The chart above helps give you a high-level perspective of what's working (and what isn't) so you can make better decisions on your marketing strategy.
2. Customers by campaign
If you run a few LinkedIn Ad campaigns to promote a variety of products and/or services, then the above chart can be quite helpful.
It shows you how many customers you've got from your LinkedIn Ads, broken down by the campaigns they came from.
It also helps you better understand which campaigns are working so you can get better results.
3. Revenue by ad type
With multiple Ad Types available on the LinkedIn platform, including sponsored content (I.e. the ones in the newsfeed), sponsored messaging (i.e. InMail Ads) and text ads (I.e. the ads in the sidebar), you need to know what's working.
The chart above shows revenue broken down by the ad type the customer came from and can help you better understand what’s working.
This helps you focus your budget on the best performing ad types and hopefully get more leads at a lower cost per lead.
Looking for a way to track the number of leads and customers you're getting from your LinkedIn Ads? Then Attributer and Fluent forms could be a good solution.
With the tools working together, you can see where each leads are coming from and can send the data to your CRM (and other tools) to run reports that show which campaigns, ad types, etc are performing the best.
Best of all, it only takes about 10 minutes to set up and you can get started with a 14-day free trial. So get going today!
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About the Author
Aaron Beashel is the founder of Attributer and has over 15 years of experience in marketing & analytics. He is a recognized expert in the subject and has written articles for leading websites such as Hubspot, Zapier, Search Engine Journal, Buffer, Unbounce & more. Learn more about Aaron here.