The easiest way to capture Google Analytics data in Kali Forms

These 4 simple steps can help you capture Google Analytics data in your Kali Forms so that you know what marketing channels and campaigns are driving your leads, customers and revenue.

Kali Forms

Recognizing the marketing campaigns, channels, and content that generate leads, customers, and revenue is crucial for the success of any business. However, determining their effectiveness and identifying the ones that are not delivering results can be a challenge.

Fortunately, there is an easy solution. It requires tracking the source of each lead and opportunity within your CRM (Customer Relationship Management) system. By integrating Google Analytics data into Kali Forms and subsequently linking it to your CRM, you gain the ability to generate comprehensive reports. These reports provide valuable insights into the performance of various channels, content, and campaigns, enabling you to discern the successful ones from the underperforming ones.

In this article, we will guide you through the process of capturing Google Analytics data in Kali Forms and seamlessly integrating it with your CRM and other preferred tools. This approach optimizes your marketing efforts so you can make better decisions about where you spend your time and budget to generate more leads and customers.

What is Attributer?

Attributer is a piece of code built to analyze technical details like HTTP referrer, device information, and more to determine the source of website visitors.

Using this gathered data, Attributer categorizes each visit based on predefined channel categories such as Paid Search, Organic Search, Paid Social, and more. This information is then stored in the visitor's browser.

When a visitor fills out a form powered by Wufoo on your website, Attributer transfers this data along with the form submission. You can leverage this information by seamlessly integrating it with various third-party tools supported by Kali Forms, such as email marketing tools, CRM systems, billing systems, and more.

4 steps for capturing Google Analytics data in Kali Forms

Using Attributer to capture Google Analytics data in Kali Forms is simple. Here's how to do it in 4 easy steps:

1. Add hidden fields to your forms

Add Hidden fields

To capture Google Analytics data, the first step is to integrate 'Hidden Fields' in Kali Forms.

These hidden fields include:

  • Channel
  • Channel Drilldown 1
  • Channel Drilldown 2
  • Channel Drilldown 3
  • Landing Page
  • Landing Page Group

To add hidden fields in Kali Forms, select the hidden field option under "conditional logic".

2. Attributer automatically completes the hidden fields with Google Analytics data

Populate hidden fields

Attributer automates the population of hidden fields using the data previously collected by Google Analytics from the visitor.

Let's pretend you're a marketer for Haydenshapes Surfboards. Suppose an end-user performs a Google search for "best performance surfboard" and finds a Paid Search ad, prompting them to explore further.

After a while, the user decides to sign up for the newsletter and completes the lead form.

Attributer would then populate the hidden fields with relevant Google Analytics data, based on how Haydenshapes implemented UTM parameters:

  • Channel: Paid Search
  • Channel Drilldown 1: Google
  • Channel Drilldown 2: Brand Campaign
  • Channel Drilldown 3: Haydenshapes

Additionally, Attributer would record the visitor's initial landing page ( and the landing page group (extracted from the URL, which, in this example, would be '/landing-pages').

3. Google Analytics data is captured in Kali Forms

UTM data sent to CRM

Now comes the exciting part. When a visitor submits the lead form, all the data they entered, such as their name, email, phone number, and more, is captured. Additionally, the Google Analytics data populated in the hidden fields by Attributer is also collected alongside this user-provided information.

4. Data is sent to your CRM, email marketing tool, and more

Know channels

Finally, you have the ability to send the data to your CRM and other preferred third-party tools.

With the valuable data provided by Attributer, you can effortlessly accomplish the following:

  • Analyze which channels are generating the highest number of leads
  • Determine the conversion rate to Opportunity for each channel
  • Track the number of Closed/Won deals attributed to each channel
  • Access other vital metrics that will greatly enhance your marketing efforts

What data gets captured in Kali Forms

In our experience, good marketing attribution involves two important elements: Channel and Landing Page.

Understanding what channel your visitor came from and identifying the specific content that led them there are two important pieces of information that can greatly enhance your marketing efforts.

1. Marketing channel data

With Attributer, capturing marketing channel data is automated. This enables you to easily identify the channels that are driving leads, such as Paid Search, Organic Search, Paid Social, and more. Moreover, Attributer provides additional details for each marketing channel. For example, in the case of Paid Search, it captures information such as Ad Group, Keyword, Campaign, and more.

2. Landing page data

Attributer also gathers data about the initial landing page that users first see on your website and the corresponding category it belongs to (e.g., blog, features page, etc.).

If you are interested in analyzing data on related content as a whole, Attributer enables you to do so simply. This functionality allows you to assess the overall performance of your entire blog section by tracking the number of leads it generates. Furthermore, you can delve into the performance of individual blog posts and evaluate their individual success.

Wrap up

Attributer is a powerful tool that enables you to make informed decisions regarding your marketing strategies. By seamlessly collecting Google Analytics data and integrating it with your CRM (or other tools), Attributer provides valuable insights into the performance of your marketing efforts.

The best part is that you can experience the capabilities of Attributer firsthand without any cost. Take advantage of our 14-day free trial offer!

Get Started For Free

Start your 14-day free trial of Attributer today!


About the Author

Aaron Beashel is the founder of Attributer and has over 15 years of experience in marketing & analytics. He is a recognized expert in the subject and has written articles for leading websites such as Hubspot, Zapier, Search Engine Journal, Buffer, Unbounce & more. Learn more about Aaron here.