The best way to capture Google Analytics data in QuForms

Learn how you can capture data from Google Analytics, such as Channel and Landing Pages, in QuForms so that you can quickly and easily determine which marketing channels and online campaigns are working for you!


Analyzing how visitors reach your website is essential if you want to improve your marketing and growth metrics. Google Analytics is a valuable tool for this purpose and by setting up Goals effectively, you can identify the channels that convert into leads.

However, it's equally important to understand which marketing channels and campaigns are driving deals, customers and revenue.

With the integration of Google Analytics data in QuForms and seamless transmission to your CRM, you gain the ability to generate comprehensive reports. These reports provide valuable insights into the performance of various channels and campaigns, helping you make informed decisions on how to allocate your marketing budget more effectively.

What is Attributer?

Attributer is a small code snippet that you can easily add to your company's website.

Once a visitor arrives on your site, Attributer examines various technical details about their visit, similar to what Google Analytics analyzes. This information is utilized to determine the visitor's origin.

Attributer then categorizes the visit into a standardized set of marketing channels, aligning with those found in Google Analytics, such as Organic Search, Paid Social, and Paid Search.

The categorized data is stored as a browser cookie and when the site visitor submits a lead form, Attributer transfers the Channel and Landing Page information into hidden fields within your QuForm forms.

From this point, you have the flexibility to pass this data to any integrated platforms that work seamlessly with QuForms, including your CRM, Email Marketing Tool, Analytics Tools, and more.

4 steps for capturing Google Analytics data in QuForms

Using Attributer to capture Google Analytics data in QuForms is easy. Here's how to do it in 4 easy steps:

1. Add hidden fields to your forms

Add Hidden fields

To begin, you'll need to incorporate Hidden Fields into your lead capture forms. These Hidden Fields include:

  • Channel
  • Channel Drilldown 1
  • Channel Drilldown 2
  • Channel Drilldown 3
  • Landing Page
  • Landing Page Group

QuForms simplifies the process of adding hidden fields to your forms. You can simply drag and drop the 'Hidden' field type, or you can select another field type (such as a single line text) and convert it into a hidden field by enabling the 'Hidden' checkbox.

2. Attributer automatically completes the hidden fields with Google Analytics data

Populate hidden fields

Attributer tracks the origins of visitors to your site. When a visitor completes a lead form, Attributer automatically populates the hidden fields using the Google Analytics data you previously set up.

Let's take an accounting business as an example. Suppose a visitor arrives at your website through a brand campaign on Paid Search or PPC. In this scenario, Attributer would populate the hidden fields as follows:

  • Channel: Paid Search
  • Channel Drilldown 1: Google
  • Channel Drilldown 2: Brand Campaign
  • Channel Drilldown 3: Accounting

In addition to the channel data, Attributer also captures the visitor's first landing page (e.g., and the corresponding landing page group (e.g., Services)

3. Google Analytics data is captured by QuForms

UTM data sent to CRM

Once a visitor submits the lead form, QuForms captures the Google Analytics data passed through the hidden fields. This data is then stored alongside the other information provided by the visitor, such as their name, email address, phone number, and any additional details they entered.

4. Send the data to your CRM, email marketing tool, and more

Know channels

Lastly, by utilizing QuForms' native integrations or third-party tools like Zapier, you can seamlessly transmit the Google Analytics data to your CRM, email marketing tool, billing system, and various other platforms.

With the valuable data provided by Attributer, you gain insights into essential metrics. You can easily identify the channels that generate the highest number of leads, track the number of Closed/Won deals attributed to each channel, evaluate the conversion rate to Opportunity, and analyze other performance metrics.

What data gets captured in QuForms

At Attributer, our deep experience with marketing attribution has led us to believe that attribution involves two fundamental elements:

  1. Channel: This refers to how visitors arrive at your website, typically categorized as Organic Search, Paid Search, Paid Social, Referral, and more.
  2. Landing Page: This represents the specific content on your site that entices visitors to explore further. It could include your Features pages, blog articles, eBooks, and other relevant sections.

With this understanding, we have developed Attributer to gather all the necessary information required to address these questions effectively. Attributer enables you to gain comprehensive insights into visitor channels and landing page interactions, empowering you to make data-driven decisions and optimize your marketing strategies accordingly.

1. Marketing Channel Data

With Attributer you can better understand what channels generate leads, including Paid Search, Organic Search, Paid Social, and more. Additionally, Attributer goes beyond basic channel information by capturing further details for each marketing channel. For example, in the case of Paid Search, Attributer captures data such as Ad Group, Keyword, Campaign, and other valuable insights.

2. Landing Page Data

Attributer seamlessly captures the initial page that a lead views on your site, such as, along with the corresponding page category, such as "Blog."

This functionality helps you better understand how both specific pieces of content are performing in relation to leads and customers generated or viewing content performance as a cohesive unit. For example, you can easily assess the number of leads generated by your entire blog section and dive deeper into analyzing the leads and customers generated by each individual blog post. This comprehensive view empowers you to gain valuable insights into the performance of your blog content and make informed decisions to optimize your marketing efforts.

Wrap up

Attributer is the best tool for capturing Google Analytics data in QuForms and seamlessly integrating it with your CRM, email marketing tool, and more. The setup process is user-friendly, and once activated, you can unlock detailed reports and create insightful dashboards within your CRM. Gain valuable insights into the performance of your ad campaigns and the effectiveness of your SEO efforts.

The best part is that you can get started at no cost. Claim your free Attributer trial today!

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About the Author

Aaron Beashel is the founder of Attributer and has over 15 years of experience in marketing & analytics. He is a recognized expert in the subject and has written articles for leading websites such as Hubspot, Zapier, Search Engine Journal, Buffer, Unbounce & more. Learn more about Aaron here.