The easiest way to capture Google Analytics data in Paperform

Follow these 4 steps to capture Google Analytics data in your Paperform forms and send it to your CRM and other tools.

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For a business to thrive and last, marketers must know what channels, campaigns, etc., generate leads, customers, and revenue.

If you have no idea about this stuff, you may be wasting a lot of time and resources.

A simple and effective way to measure success is by keeping track of every lead source and opportunity in your CRM. With this data, you’re able to run detailed reports and find out what channels you can double down on.

In this post, we’ll show you how to capture Google Analytics data in Paperform and send them to your CRM and other tools for reporting and analysis.

What is Attributer?

Attributer makes it easy to capture Google Analytics data along with the user’s inputted information via Paperform and pass it through your CRM for reporting.

When you place the Attributer code on your site, the tool will go through all incoming traffic’s technical data and categorize each visit into one of several channels (Paid Search, Organic Search, etc.). It then stores this data in the user’s browser as cookies.

Once the user submits a form on your website, Attributer will capture the Google Analytics data and send it to any software you integrate with Paperform.

4 steps for capturing Google Analytics data in Paperform

Using Attributer to capture Google Analytics data in 123FormBuilder forms is easy. Here's how to do it in 4 easy steps:

1. Add hidden fields to your forms

Add Hidden fields

To track where leads are coming from, you need to set up hidden fields in your Paperforms. This way, Attributer can add Google Analytics data to any form a user may submit.

As the name implies, hidden fields won’t be visible to the end-user, but Attributer will use them to fill up with Google Analytics data in the background.

Adding hidden fields in Paperform is simple. Just press the “/” key and select “Hidden.”

You will need to add six hidden fields labeled as follows:

  • Channel
  • Channel Drilldown 1
  • Channel Drilldown 2
  • Channel Drilldown 3
  • Landing Page
  • Landing Page Group

2. Attributer automatically completes the hidden fields with Google Analytics data

Populate hidden fields

Now that hidden fields are set up, Attributer will capture Google Analytics data and send them to the hidden fields in your Paperform.

For example, let's imagine you're running Google ads for Dropbox.

Once a user clicks on a Dropbox ad in the search results, they are led to a landing page and from there to submit a form to request a demo.

Depending on the UTM parameters you'v eput behind your Google Ads, Attributer will auto-fill the hidden fields as follows:

  • Channel = Paid Search
  • Channel Drilldown 1 = Google
  • Channel Drilldown 2 = Share Files Campaign
  • Channel Drilldown 3 = Red Ad

In addition, Attributer will also capture information on the landing page, which might look like this:

  • Landing Page = www.dropbox.com/features/share
  • Landing Page Group = Features

3. Google Analytics data is captured in 123FormBuilder

UTM data sent to CRM

Now that steps one and two are done, and the user has submitted a lead form, the Google Analytics data in the hidden fields are captured by Paperform alongside the other information entered by the visitor (name, mobile, address, etc.)

4. Data is sent to your CRM, email marketing tool, and more

Know channels

Lastly, you can use Paperforms’ native integrations to send the Google Analytics data to your billing system, CRM, email marketing tool, and more. Alternatively, you can use Zapier to connect Paperforms to other marketing tools.

With the valuable data gathered, you can now assess which channels drive the most leads through detailed reports.

What data gets captured in Paperform

"Attributer lets you capture Google Analytics data and other information that helps you get clear on important marketing questions such as “how did a visitor arrive at your website?” as well as “what content did they find appealing?”

Having the answers to these questions will significantly help in attribution. To solve these, Attributer has done the work to collect all the data you need to answer these queries.

1. Marketing Channel Data

Attributer captures marketing channel data automatically and categorizes them accordingly.

You’ll be able to see which channels (Organic Social, Organic Search, Direct, Referral, etc.) are bringing in leads as well as important details on each channel like Ad Group, Keyword, Campaign, etc., for Paid Search.

2. Landing Page Data

One of the biggest factors in analyzing a marketing campaign is identifying what content converts to leads and customers. With Attributer, this is attained by capturing landing page data.

For instance, if a visitor arrives on dropbox.com/blog/best-file-storage-tools, Attributer will capture this and its subcategory, (which would be /blog).

With the comprehensive data collected, you can see which content groups and individual pages are bringing in your leads, customers & revenue.

Wrap up

Attributer is a powerful tool for capturing Google Analytics data in Paperforms and sending it to your CRM, enabling you to assess your lead generation efforts and optimize all of your marketing efforts and resources.

Get started with Attributer for FREE today to rev up your company’s leads and ROI potential.

Get Started For Free

It's free to get started with Attributer, and paid plans start at just $49 per month