4 Steps to capture Google Analytics data in HappyForms

Learn how to easily capture data from Google Analytics, such as channel and landing pages, in HappyForms so that you can quickly understand which marketing channels and online campaigns are generating leads and customers.

Capture analytics data in forms

Tools like Google Analytics offer valuable insights into how visitors discover your website, and by setting up Goals correctly, you can begin to understand which channels contribute to conversions.

However, it is equally important to determine the marketing channels and campaigns that truly drive deals, customers, and revenue.

By seamlessly capturing Google Analytics data within HappyForms and transferring the data to your CRM, you can generate reports that reveal the effectiveness of various channels and campaigns. This empowers you to make data-driven decisions regarding your marketing budget, optimizing your spending for maximum impact and returns.

What is Attributer?

Attributer is a code snippet that you can easily install on your website.

When a visitor arrives on your site, Attributer analyzes various pieces of technical information about their visit, similar to what Google Analytics does. This analysis helps Attributer determine the visitor's source.

Attributer then categorizes the visit into standardized marketing channels, aligning with the channels you are familiar with in Google Analytics, such as Organic Search, Paid Social, and Paid Search.

Subsequently, Attributer securely stores this categorized data as a cookie in the visitor's browser. When the visitor submits a lead form on your site, Attributer automatically transfers the Channel and Landing Page information to hidden fields within your HappyForms form.

Once this data is collected, you can effortlessly pass it to any platform that integrates with HappyForms, including your CRM, Email Marketing Tool, Analytics Tools, and more. This seamless data integration allows you to gain valuable insights into the performance of your marketing efforts and make informed decisions on resource allocation.

4 steps for capturing Google Analytics data in HappyForms

Using Attributer to capture Google Analytics data in HappyForms is easy. Here's how to do it in 4 simple steps:

1. Add hidden fields to your forms

Add Hidden fields

To get started, make sure to add Hidden Fields to your lead capture forms. These Hidden Fields consist of:

  • Channel
  • Channel Drilldown 1
  • Channel Drilldown 2
  • Channel Drilldown 3
  • Landing Page
  • Landing Page Group

Adding hidden fields to your forms is a simple process with HappyForms. You can easily incorporate the 'Hidden' field type by dragging it into your form. Alternatively, you can choose another field type, such as single line text, and convert it into a hidden field by selecting the 'Hidden' checkbox.

2. Attributer automatically populates hidden fields with Google Analytics data

Populate hidden fields

Attributer tracks visitor origins and auto-fills hidden fields with Google Analytics data. When visitors submit a lead form on your website, Attributer retrieves the necessary information. For example, if a visitor arrives through a brand campaign on Paid Search or PPC, Attributer populates the hidden fields with relevant details:

  • Channel: Paid Search
  • Channel Drilldown 1: Google
  • Channel Drilldown 2: Brand Campaign
  • Channel Drilldown 3: IBM

In addition to capturing channel data, Attributer also records the visitor's first landing page (e.g., www.IBM.com/features/productivity) and landing page group (e.g., Features). This comprehensive data collection encompasses both channel information and specific landing page details, providing a deeper understanding of the visitor's journey for comprehensive analysis.

3. Google Analytics data is captured in HappyForms

UTM data sent to CRM

HappyForms captures the Google Analytics data from hidden fields when a visitor submits the lead form. This data is stored along with their other information, making it easily accessible for analysis and future use.

4. Send the data to your CRM, email marketing tool, and more

Know channels

Finally, with HappyForms, you can effortlessly send Google Analytics data to your CRM, email marketing tool, billing system, and other platforms using its native integrations or third-party tools like Zapier.

By harnessing the data provided by Attributer, you gain valuable insights into channel performance. You can easily identify the channels that generate the most leads, track the number of Closed-Won deals attributed to each channel, assess the conversion rate to opportunity, and analyze other essential metrics. This comprehensive data empowers you to make informed decisions, optimize your marketing strategies, and effectively manage your marketing spend to drive better performance.

What data gets captured in HappyForms

At Attributer, we focus on two elements of marketing attribution:

  1. Channel: How did a visitor reached your website? Was it Organic Search, Paid Search, Paid Social, or Referral?
  2. Landing Page: What as the content that attracted them? Could it be a features page, blog post, eBook?

By collecting and better understanding this information in relation to your leads, Attributer enables you to gain a better understanding of how your marketing efforts are actually performing - what's driving leads and producing customers and make data-driven decisions on how to allocate your marketing budget and resources.

1. Marketing channel data

ttributer automates the collection of marketing channel data, allowing you to easily identify lead-generating channels like Paid Search, Organic Search, and Paid Social. It provides detailed information for each channel, such as Ad Group, Keyword, Campaign, and more, giving you a deeper understanding of their performance and effectiveness.

2. Landing page data

Attributer automatically captures the first page a lead visits on your site, like ibm.com/blog/best-productivity-tools, along with its category, such as "Blog."

This feature enables you to evaluate the overall performance of your content and analyze individual pieces. You can assess the number of leads generated by your entire blog and dive deeper into the impact of each specific blog post based on lead generation and customer acquisition. This comprehensive view empowers you to analyze the effectiveness of your blog content and make informed decisions to better prioritize your time and budget.

Wrap up

Capture Google Analytics data seamlessly in HappyForms and integrate it with your CRM or email marketing tool using Attributer. Setting it up is a breeze, and once it's activated, you can generate comprehensive reports and create insightful dashboards to gain a deep understanding of what channels are driving leads and customers. Get started with your free 14-day trial of Attributer today!

Get Started For Free

Start your 14-day free trial of Attributer today!


About the Author

Aaron Beashel is the founder of Attributer and has over 15 years of experience in marketing & analytics. He is a recognized expert in the subject and has written articles for leading websites such as Hubspot, Zapier, Search Engine Journal, Buffer, Unbounce & more. Learn more about Aaron here.