How to Easily Integrate Google Analytics Data into Formspree

Incorporate the power of Google Analytics into Formspree to efficiently capture data such as channel and landing page information. By seamlessly integrating these insights, you gain a comprehensive understanding of which marketing channels and online campaigns are driving customer acquisition and generating valuable leads. With this information, you can make more informed decisions to optimize your marketing strategies and achieve better results.

Formspree search

While tools like Google Analytics provide valuable insights into where a website visitor has come from, understanding which visitors convert into leads or customers remains a challenge. To address this, it is essential to identify the marketing channels and campaigns that genuinely drive deals, customers, and revenue.

Luckily there's an easy solution. By capturing Google Analytics data in Formspree and transferring it to your CRM, you can generate insightful reports that assess the effectiveness of your channels and campaigns. These reports empower you to make informed decisions, allowing you to allocate your marketing budget wisely and optimize your strategies for maximum impact.

What is Attributer?

Attributer is a simple code snippet that can be easily integrated into your company's website. Upon a visitor's arrival, Attributer examines various technical details, similar to Google Analytics, to determine their origin.

Based on this analysis, Attributer categorizes the visit into standardized marketing channels, such as Organic Search, Paid Social, and Paid Search, aligning with Google Analytics classifications.

The categorized data is stored as a browser cookie by Attributer. When a site visitor submits a lead form, Attributer seamlessly transfers the channel and landing page information into hidden fields within your Formspree.

This allows you to effortlessly pass this valuable data to any integrated platforms, such as your CRM, Email Marketing Tool, Analytics Tools, and more, which work seamlessly with Formspree.

4 simple steps for capturing Google Analytics data in Formspree

Using Attributer to capture Google Analytics data in Formspree is easy. Here's how to do it in 4 simple steps:

1. Add hidden fields to your forms

Add Hidden fields

To begin, add Hidden Fields into your lead capture forms. These Hidden Fields consist of:

  • Channel
  • Channel Drilldown 1
  • Channel Drilldown 2
  • Channel Drilldown 3
  • Landing Page
  • Landing Page Group

Incorporating hidden fields into your forms is an easy process with Formspree. You have the option to directly drag and drop the 'Hidden' field type, or you can select an alternative field type (like single line text) and effortlessly convert it into a hidden field by enabling the 'Hidden' checkbox.

2. Attributer completes the hidden fields with Google Analytics data

Populate hidden fields

Attributer tracks the origin of your website visitors. When a visitor successfully fills out a lead form on your site, Attributer automatically retrieves Google Analytics data to populate the hidden fields you previously set up.

To better understand how this works, let's pretend you're a marketer for a cleaning company. If a visitor arrives at your website through a brand campaign on Paid Search or PPC, Attributer would populate the hidden fields as follows:

  • Channel: Paid Search
  • Channel Drilldown 1: Google
  • Channel Drilldown 2: Brand Campaign
  • Channel Drilldown 3: Cleaning

In addition to capturing the channel-related information, Attributer also records the first landing page (e.g., visited by the visitor and the corresponding landing page group (e.g., Features). This comprehensive data collection equips you with valuable insights into the visitor's journey and helps you evaluate the effectiveness of your marketing efforts.

3. Google Analytics data is captured by Formspree

UTM data sent to CRM

Once a visitor submits the lead form, Attributer captures the Google Analytics data passed through the hidden fields. This data is then stored alongside the other information provided by the visitor, such as their name, email address, phone number, and any additional details they entered. By including the Google Analytics data with Formspree, you can consolidate all the valuable information in one place, enabling you to gain comprehensive insights into your leads and their interactions with your website. This valuable data allows you to identify which marketing activities are generating leads and delivering customers, empowering you to make informed decisions and optimize your marketing strategies.

4. Send the data to your CRM, email marketing tool, and more

Know channels

Finally, by utilizing the native integrations of Formspree or leveraging third-party tools like Zapier, you can seamlessly transfer the Google Analytics data to your CRM, email marketing tool, billing system, and other essential platforms.

Through the data provided by Attributer, you gain valuable insights into your marketing channels. You can easily identify the channels driving the highest number of leads, track the number of Closed/Won deals attributed to each channel, assess the conversion rate to opportunity, and evaluate other critical metrics crucial for your business's success. With this deeper understanding, you can make better-informed decisions and effectively optimize your marketing strategies and most importantly - budget!

What data gets captured in Formspree

Through our experience in building Attributer, we have identified two important elements at the core of marketing attribution:

  1. Channel: How did a visitor land on your website? Did they come from Organic Search, Paid Search, Paid Social, Referral etc.
  2. Landing Page: What content on your website attracts and engages visitors and generates leads? This could include your Features pages, blog posts, eBooks, and other relevant materials.

With this understanding, we have developed Attributer to collect all the necessary information required to address these fundamental questions. By leveraging Attributer, you gain comprehensive insights into visitor channels and the content that drives their engagement. This empowers you to make informed decisions based on data and optimize your marketing strategies effectively

1. Marketing channel data

With Attributer, you can effortlessly capture marketing channel data to gain visibility into the channels that generate leads, including Paid Search, Organic Search, Paid Social, and more.

Attributer also captures additional details for each marketing channel. For instance, in the case of Paid Search, Attributer captures specific data such as Ad Group, Keyword, Campaign, and other valuable insights. This comprehensive data provides you with the tools to analyze and optimize your marketing efforts, enabling you to make informed decisions based on a deeper understanding of each channel's performance.

2. Landing page data

With Attributer, you can capture the initial landing page that leads visit on your site, such as, along with its corresponding category, like "Blog." This powerful feature provides valuable insights into the performance of your content in relation to lead generation and customer creation. For instance, you can easily determine the number of leads generated by your entire blog, gaining a comprehensive view of its overall performance.

Attributer also enables you to delve deeper into the impact of each individual blog post by analyzing the number of leads and customers generated by each specific post. This level of granularity means you can optimize your content strategy, make data-driven decisions, and enhance your marketing efforts to drive more leads and acquire more customers.

Wrap up

If you need a simple solution to capture Google Analytics data within Formspree and effortlessly transmit it to your CRM, Email marketing tool, and other platforms, Attributer is the ideal tool for you. Its simple setup process allows you to quickly generate detailed reports and create insightful dashboards within your CRM. With Attributer, you can gain valuable insights into the performance of your ad campaigns and effectively monitor the effectiveness of your SEO efforts.

The best part is that you can start using Attributer at no cost. Don't miss out on our free trial offer and start unlocking the benefits today!

Get Started For Free

Start your 14-day free trial of Attributer today!


About the Author

Aaron Beashel is the founder of Attributer and has over 15 years of experience in marketing & analytics. He is a recognized expert in the subject and has written articles for leading websites such as Hubspot, Zapier, Search Engine Journal, Buffer, Unbounce & more. Learn more about Aaron here.