An easy way to capture Facebook Ads data in eForm
Discover the simplest method to capture Facebook Ads data, including the campaign, network, and ad set that generated the lead, in eForm. This invaluable integration allows you to track the number of leads originating from your Facebook Ads directly within eForm.
Are you finding it difficult to track the leads generated by your Facebook Ads campaign? Understanding the origin of your leads, including the specific network, campaign, ad set, and clicked link, is vital for optimizing your advertising strategy and maximizing your return on investment (ROI).
Luckily, Attributer presents a solution to this challenge. With Attributer, you can easily track the sources of your leads, including those from Facebook Ads, by leveraging your preferred form builder. In this article, we will guide you through the process of using Attributer with eForm to effectively track your Facebook Ads leads.
4 simple steps to capture Facebook Ads data in eForm
Capturing Facebook Ads data with each submission of your eForm is simple with Attributer. Here's how it works:
1. Add UTM parameters to your Facebook Ads
To get started, it is crucial to incorporate UTM parameters into all your existing Facebook Ads.
UTM parameters are additional text snippets that you append to the end of the URL you plan to share with your target audience through your campaigns.
For example, if you want to direct visitors to a page like attributer.io/integrations/eform, your final URL with UTM parameters might look like this:
attributer.io/integrations/eform?utm_medium=paidsocial&utm_source=facebook&utm_campaign=brand-campaign
When it comes to setting up UTM parameters, it's important to align them with the information you want to collect about your ads. If you're unsure, here's a general best practice to follow:
- UTM Medium: Paid social
- UTM Source: Facebook (or Instagram, or the respective network)
- UTM Campaign: The name of your campaign
- UTM Term: The name of the ad set that the ad belongs to
- UTM Content: The specific ad itself
Incorporating UTM parameters into your URLs is a straightforward process, and you can easily find free online tools to assist you with this task. These tools can simplify the creation and implementation of UTM parameters, ensuring accurate tracking and analysis of your ad campaigns.
2. Install Attributer on your website
Attributer can be integrated with your company's website in just a few steps.
After signing up for a 14-day free trial, you will receive a concise code snippet that you can effortlessly insert into your site. Simply follow the provided instructions to seamlessly integrate the code and enjoy the benefits of Attributer
3. Add hidden fields to your forms
Next, it's essential to set up a set of hidden fields on the forms utilized for collecting data from your website visitors, such as the Contact Us or Request Quote form.
The following hidden fields should be included in your forms:
- Channel Drilldown 1
- Channel Drilldown 2
- Channel Drilldown 3
- Channel Drilldown 4
- Landing Page
- Landing Page Group
Adding these hidden fields to eForm is a straightforward process. Simply use the drag and drop feature to place a "hidden" field type onto your form, and you're all set. This user-friendly approach makes it quick and easy to incorporate the necessary hidden fields into your forms for seamless data collection.
4. Attributer writes the Facebook Ads data into the hidden fields and it’s captured by eForm
When a visitor arrives on your website through your Facebook Ads, Attributer effectively captures the UTM parameters you have assigned to your ads and securely stores them in a cookie within the visitor's browser. This ensures that the UTM parameters remain intact as the visitor navigates through your site.
As the visitor proceeds to fill out a form on your website, Attributer seamlessly populates the designated hidden fields with the relevant Facebook Ads data. When the form is submitted, this valuable information, alongside the visitor's name, email, and other data, is captured and stored for further analysis and engagement.
What you can do with the data
Once the Facebook Ads data is captured in eForm, you have various options to utilize eForm's built-in integrations or third-party tools like Zapier to seamlessly transfer the data to different platforms:
- CRM Integration: You can effortlessly pass the Facebook Ads data to popular CRMs such as Salesforce, Pipedrive, HubSpot, or others. By doing so, you gain the ability to generate insightful reports that provide a comprehensive overview of the number of leads generated by your Facebook Ads, conversion rates from leads to customers, total revenue generated, and more.
- Spreadsheet Integration: Utilizing eForm's integrations or Zapier, you can seamlessly transfer the captured data to a Google Sheet or Excel. Once the data resides in the sheet, you can perform basic analysis or connect it with analytics tools like Google Data Studio or Microsoft Power BI to create advanced and customized reports.
- Email Notifications: If your company prefers to communicate with new leads via email instead of a CRM, you can conveniently include the Facebook Ads data in the lead notification emails. This allows you to instantly view the precise source of your leads right in your inbox, providing valuable insights into your campaign performance.
By leveraging these integration options, you can effectively manage and utilize the Facebook Ads data captured in eForm, enabling you to make data-driven decisions, track conversions, and gain actionable insights to optimize your marketing efforts.
Why use Attributer
There are other methods for capturing Facebook Ads data in eForm, so why choose Attributer?
There are a few main benefits:
Captures other attribution information
In addition to tracking attribution data for leads generated by your Facebook Ads, Attributer goes beyond and captures information on leads arriving at your website through diverse channels such as Direct, Referral, Organic Social, or Organic Search. By integrating Attributer with eForm, you gain the ability to identify the source of ALL your leads and customers, providing a comprehensive view that extends beyond Facebook Ads. This holistic perspective allows you to understand the effectiveness of your entire marketing ecosystem and make informed decisions based on a broader set of data.
Remembers the data
Suppose a user clicks on your Facebook Ad and lands on your website's homepage. If they proceed to click on the "Get A Quote" button and are directed to a separate page to fill out a form, there is a risk of losing the UTM parameters. This occurs because the form submission takes place on a different page than the initial arrival, potentially leading to the parameters not being captured in eForm.
Luckily, Attributer resolves this issue by storing the UTM parameters in a cookie within the user's browser. This ensures that regardless of the page the visitor uses to complete the form, the UTM parameters associated with your Facebook Ads will always be retained and recorded in the form submission. This way, you can have confidence in obtaining accurate and consistent data to analyze the performance of your Facebook Ads campaigns.
Cleans the data
Attributer was specifically developed to identify and handle discrepancies in UTM usage, ensuring accurate assignment of leads to their appropriate channels. This meticulous approach guarantees the precision of your data at all times.
For instance, let's consider a scenario where you used "utm_source=facebook" in some campaigns and "utm_source=facebook.com" in others. Despite the disparity in UTM parameters, Attributer is smart enough to recognize these variations and accurately assign the leads to the paid social channel. This seamless handling of different UTM formats ensures that your data remains accurate and consistent, allowing you to make informed decisions based on reliable insights.
Captures landing page data
In addition to collecting Facebook Ads data, Attributer also captures the landing page URL (e.g., https://attributer.io/blog/capture-utm-parameters-salesforce) and landing page group (e.g., /blog). This comprehensive data enables you to analyze the impact of your content, such as blog posts, in generating leads, customers, and revenue. By understanding how specific pages contribute to your overall results, you can make informed decisions about your content strategy and optimize your marketing efforts for better outcomes.
Wrap up
With Attributer integrated into your eForm, obtaining UTM parameters from your Facebook Ads becomes a breeze with every form submission.
This valuable data empowers you to effortlessly track the number of leads generated from your Facebook Ads, identify the specific campaigns that drive the most success, determine the effectiveness of different networks (like Instagram or Facebook Messenger), and gain insights into other relevant metrics.
The best part? Getting started with Attributer is absolutely free! Take advantage of the 14-day free trial today and experience firsthand how it can benefit your business. Don't miss out on the opportunity to optimize your Facebook Ads tracking and make data-driven decisions for your marketing success.
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About the Author
Aaron Beashel is the founder of Attributer and has over 15 years of experience in marketing & analytics. He is a recognized expert in the subject and has written articles for leading websites such as Hubspot, Zapier, Search Engine Journal, Buffer, Unbounce & more. Learn more about Aaron here.