The best way to capture Facebook Ads data in ARForms

Learn how to capture Facebook Ads data effortlessly with ARForms. Track the leads generated from your campaigns, including campaign, landing page and other details.


Struggling to track the leads from your Facebook Ads campaign? Knowing the exact source of your leads, including the network, campaign, ad set, and clicked link, is crucial for optimizing your advertising strategy and maximizing your ROI.

Fortunately, Attributer offers a solution to this challenge. By integrating Attributer with your preferred form builder, such as ARForms, you can effortlessly track the sources of your leads, including those from Facebook Ads. In this article, we will walk you through the process of using Attributer with ARForms to effectively track your Facebook Ads leads.

4 simple steps to capture Facebook Ads data in ARForms

Capturing Facebook Ads data with each submission of your ARForms is simple with Attributer. Here's how it works:

1. Add UTM parameters to your Facebook Ads

Facebook Ad with UTMs

To begin, it's essential to include UTM parameters in all your existing Facebook Ads.

UTM parameters are extra snippets of text that you append to the URL you intend to share with your target audience through your campaigns.

For instance, if you want to guide visitors to a page like, your final URL with UTM parameters could appear as follows:

When setting up UTM parameters, it's essential to align them with the specific information you want to collect about your ads. If you're unsure, here's a general best practice to consider:

  • UTM Medium: Paid social
  • UTM Source: Facebook (or Instagram, or the relevant network)
  • UTM Campaign: The name of your campaign
  • UTM Term: The name of the ad set that the ad belongs to
  • UTM Content: The specific ad itself

Incorporating UTM parameters into your URLs is a simple process, and you can easily find free online tools to assist you with this task. These tools simplify the creation and implementation of UTM parameters, ensuring accurate tracking and analysis of your ad campaigns.

2. Install Attributer on your website

Add Attributer Code to Site Mobile

Integrating Attributer with your company's website is a breeze and can be done in just a few steps.

Once you've signed up for a 14-day free trial, you'll receive a concise code snippet. Inserting this snippet into your website is as easy as following the provided instructions. With a seamless integration process, you'll be able to enjoy the full benefits of Attributer in no time.

3. Add hidden fields to your forms

Step 2

Next, it's crucial to set up a series of hidden fields on the forms used to collect data from your website visitors, such as the Contact Us or Request Quote form.

Ensure that the following hidden fields are included in your forms:

  • Channel Drilldown 1
  • Channel Drilldown 2
  • Channel Drilldown 3
  • Channel Drilldown 4
  • Landing Page
  • Landing Page Group

Adding these hidden fields to ARForms is a straightforward process. Simply utilize the drag and drop feature to place a "hidden" field type onto your form, and you're good to go. This user-friendly approach makes it quick and effortless to incorporate the necessary hidden fields into your forms, allowing for seamless data collection.

4. Attributer writes the Facebook Ads data into the hidden fields and it’s captured by ARForms

Step 2 (1)

When a visitor lands on your website via your Facebook Ads, Attributer captures the UTM parameters you have assigned to your ads. These parameters are stored in a cookie within the visitor's browser, ensuring you get the right data as the visitor explores your site.

As the visitor completes a form on your website, Attributer populates the designated hidden fields with the pertinent Facebook Ads data. When the form is submitted, this valuable information, combined with the visitor's name, email, and other provided data, is captured and stored for future analysis and engagement.

What you can do with the data

Once the Facebook Ads data is captured in ARForms, you have a range of options to leverage its built-in integrations or third-party tools like Zapier to seamlessly transfer the data to different platforms:

  • CRM Integration: Effortlessly pass the Facebook Ads data to popular CRMs such as Salesforce, Pipedrive, HubSpot, and more. This integration empowers you to generate insightful reports, offering a comprehensive overview of the number of leads generated by your Facebook Ads, conversion rates from leads to customers, total revenue generated, and more.
  • Spreadsheet Integration: Seamlessly transfer the captured data to a Google Sheet or Excel using ARForms' integrations or Zapier. Once the data is in the sheet, you can perform basic analysis or connect it with analytics tools like Google Data Studio or Microsoft Power BI to create advanced and customized reports.
  • Email Notifications: If your company prefers to communicate with new leads via email instead of a CRM, conveniently include the Facebook Ads data in the lead notification emails. This enables you to instantly view the precise source of your leads right in your inbox, providing valuable insights into your campaign performance.

By leveraging these integration options, you can effectively manage and utilize the Facebook Ads data captured in ARForms, empowering you to make data-driven decisions, track conversions, and gain actionable insights to optimize your marketing efforts.

Why use Attributer

There are other methods for capturing Facebook Ads data in ARForms, so why choose Attributer?

There are a few main benefits:

Captures other attribution information

With Attributer seamlessly integrated with ARForms, you can track attribution data not only for Facebook Ads leads but also for leads from various channels like Direct, Referral, Organic Social, or Organic Search. This integration empowers you to identify the sources of all your leads and customers, giving you a comprehensive view that extends beyond Facebook Ads. By having this holistic perspective, you can gain valuable insights into the effectiveness of your entire marketing ecosystem and make well-informed decisions based on a broader range of data.

Remembers the data

When a user clicks on your Facebook Ad and lands on your website's homepage, there is a risk of losing the UTM parameters if they navigate to a separate page to fill out a form, like clicking on a "Get A Quote" button. This can result in the parameters not being captured in ARForms.

Fortunately, Attributer resolves this issue by storing the UTM parameters in a browser cookie. This ensures that regardless of the page where the form is completed, the UTM parameters associated with your Facebook Ads will always be retained and recorded in the form submission. With Attributer and ARForms working together, you can rely on accurate and consistent data to analyze the performance of your Facebook Ads campaigns with confidence.

Cleans the data

Attributer was developed to handle discrepancies in UTM usage and ensure the accurate assignment of leads to their respective channels. This approach guarantees the consistency of your data.

For example, let's say you used "utm_source=facebook" in some campaigns and "" in others. Despite the variation in UTM parameters, Attributer intelligently recognizes these differences and accurately assigns the leads to the paid social channel. This seamless handling of different UTM formats ensures that your data remains reliable and consistent, empowering you to make informed decisions based on accurate insights.

Captures landing page data

Attributer goes beyond capturing Facebook Ads data by also collecting the landing page URL (e.g., and landing page group (e.g., /blog). This comprehensive data allows you to analyze the effectiveness of your content, such as blog posts, in generating leads, customers, and revenue. By understanding the impact of specific pages on your overall results, you can make informed decisions about your content strategy and optimize your marketing efforts for better outcomes. Gain valuable insights and take your content strategy to the next level with Attributer.

Wrap up

With Attributer seamlessly integrated into your ARForms, capturing UTM parameters from your Facebook Ads is a breeze with every form submission.

This valuable data enables you to effortlessly track the number of leads generated from your Facebook Ads, identify the most successful campaigns, evaluate the effectiveness of different networks (such as Instagram or Facebook Messenger), and gain insights into other important metrics.

The best part? Getting started with Attributer is completely free! Take advantage of the 14-day free trial today and discover firsthand how it can benefit your business. Don't miss out on the opportunity to optimize your Facebook Ads tracking and make data-driven decisions for marketing success.

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About the Author

Aaron Beashel is the founder of Attributer and has over 15 years of experience in marketing & analytics. He is a recognized expert in the subject and has written articles for leading websites such as Hubspot, Zapier, Search Engine Journal, Buffer, Unbounce & more. Learn more about Aaron here.